satisfaction on consumers and Jinro will be loved as 'People's industry'.
In order to collect and reflect the consumer's suggestion, Jinro is making various researches through on-line and off-line which will give an idea of current trends. Jinro's customer oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analys
1. 기업경쟁력과 품질
경영환경의 변화
- 경쟁환경의 변화 ⇒ 세계화로 인한 경쟁의 심화
- 기술환경의 변화
- 고객욕구의 변화 ⇒ 시장의 변화
- 소비자권리 강화
- 환경보호 압력 : 생태환경과 quality of life에 대한 관심
고객만족(customer satisfaction)
- 생산자중심(product-out)의 시대 ⇒ 고
신제품개발 의사결정의 딜레머 (Dilemma)
신제품을 개발하고, 그리고 개발한 신제품을 시장에 도입하는 것은 실패할 위험성이 매우 높지만 이러한 과업은 현대 기업에 있어서 없어서는 안될 중요한 노력이다. 모든 기업은 급변하는 기술과 시장의 영향하에 존재하고 있다. 따라서 기존의 성공적이었던
of unstable job environment. The deficiency causes love, esteem, and self-actualization can’t be filled. In other words, they have lack of drive force to achieve goal-motivation. Secondly, in job satisfaction aspect, inequity makes temporary employees disappointed. Although regular and temporary employees perform same work in same level, temporary employees have to receive less pay. Inequity ca
of LG electronics
These remarks of Major Executives of LG electronics show directly management principle of LG electronics. LGWAY, a unique management philosophy of LG electronics, is the call to becoming a premier company; hence the essence of its strategic vision is embodied in No.1 LG electronics. At its foundation are the management principles ofCustomer-Value Creation and People-Oriented M