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[경영정보시스템] 시티은행의 인터넷뱅킹전략(영문)에 대한 자료입니다.
목차
Analysis of Citibank
ㅇ History
ㅇ Citibank status
ㅇ Sales History
Core Competence & Major Competitors
ㅇ Core Competence
ㅇ Competitor Comparison
Performance & Profile
ㅇ Performance
ㅇ Company Profile
Financial Environment & Internet Banking
ㅇ Internet Banking
ㅇ Status of Internet Banking
Internet Finance Revitalization Strategy
ㅇ Revitalization Strategy : e-Citi
ㅇ SWOT Analysis
Strategic Vision
ㅇ Competitors’ Posture
ㅇ Revenue Model & Core Competence