소개글
[국제경영] nestle 네슬레 글로벌경영전략(영문)에 대한 자료입니다.
목차
Introduction : Why we chose target firm, nestle
Body 1 : Multinational firm, Nestlé
Body 2 : Nestlé's competitor
Body 3 : Nestlé’s SWOT analysis
Body 4 : Nestlé’s strategic success factors
Conclusion : Summary
본문내용
Nestlé's corporate business principle
1.Successful long-term business development
2.Following and respecting all applicable local laws in each of its markets
3.Recruitment of the right people and ongoing training and development are crucial
4. The company would not exist without consumers
5. Pursuing clear management
International food industry
Food industry is difficult to globalize products.
Nestlé's success in the world market
International organization
Many multinational foreign managers
The Swiss stockholders have charged 50% stocks.
Natives who charge 97% of employers in every single country
참고문헌
www. nestle.co.kr, www. nestle.com, www. naver.com, www. kita.net
http://www.maxwellhouse.com
http://www.tnhistoryforkids.org/stories/maxwell_house
삼성경제연구소
네슬레(www.nestle.ch.fr)
네이버(www.naver.com)
취업 뽀개기(http://cafe.daum.net/breakjob)
세계 최대 식품 기업으로 성장한 네슬레
지은이: 이은엽 지음 출판사:emars