소개글
[호텔경영] 카지노 & 게임 사업 기획 및 마케팅 전략(영문)에 대한 자료입니다.
목차
1.Market Size, Purchasing Power
2.Competition, Marketing Strategy
3.Sales, Rules & Regulation
4.HRM & E-CRM
5.Advertising Strategy
본문내용
Residents of song-do area
many apartments are constructed in
song-do. So residents can enjoy their spare time with their fiends, family.
Students of university
several university campus will constructed in song-do
We will hold casino field trip for students
Our casino is complex recreation space
No competitor in Korea
Our competitive business will be Macao in china or Las Vegas In USA
Club Fellaxea Casino Reward Program
Join Club Fellaxea today and be part of Club Fellaxea best player's club. Membership is free and easy! Club Fellaxea, our exclusive Fellaxea casino rewards club, Comp Yourself.
Earn valuable comp dollars and Fellaxeacasino rewards when customers use membership card to play slots and table games.
A great portion of casino marketing activity stems from the player database.
key issue is the standard industry approach to acquiring, retaining, and recovering players.
Finally, data mining is the important role to set further future strategy and promotion