소개글
[항공산업론] 항공사 브랜드 관리(영문)에 대한 자료입니다.
목차
1. Brand & Commodity
-What is a Brand?
-Why Brand?
2. Brand-Building in the Airline Industry
-Foundations for Brand-Building
-Positionin Brands
-The Brand-Building Process
3. Brand Strategies
4. Conclusion
본문내용
What is a Brand?
A brand is a person’s good feeling about a product, service or company
Brand
Emotional and psychological relationship you have with your customers.
Strong brands elicit thoughts, emotions and sometimes physiological
responses from the customers
The shortest distance between customer and price.
Customer DO NOT perceive significant differences in the product of competing suppliers.
The shortest distance between customer and company.
Customer DO perceive significant differences in the product of competing suppliers.