소개글
스타벅스의 신규 전략 제안(영문)에 대한 자료입니다.
목차
The first coffee shop
Name’s origin
History
본문내용
Key partners
Coffee bean farmers
Wholesaler & Retailer
Key Resources
Human resources
Brand image
Coffee manufacturing know-how
Cost structure
Product cost
Rental fee
Interior cost
Personal expenses
Employee educational cost