소개글
투표율이 사회에 미치는 영향(영문)에 대한 자료입니다.
목차
1. Social Cause
2. Applying the Dragonfly Model
1) Focus
2) Grab Attention
3) Engage
4) Take Action
3. Our Contribution to the Social Cause
4. What Worked & What Didn’t Work
5. Recommendations for Future Social Media Campaigns
본문내용
1. Social Cause
Our social cause is ‘the drop of voter turnout’. It has been a serious problem because in the world of modern democracy, only voting is the practical way to speak our public voices and actually make a change in governance. However, voter turnout had been constantly declining year after year. This phenomenon is currently occurring worldwide, but we tried to concentrate only on South Korea. It’s because the Korean presidential election is held on December 19th, which we are able to make actual difference in actual election since the election schedule perfectly fits our social campaign schedule. So we designed the campaign in a way to inform people about the presidential election, and actually encourage them to vote on the Election Day.