소개글
10대의 구매습관 연구-노스페이스 구매현상 중심으로(영문)에 대한 자료입니다.
목차
1) Teens are very conscious in latest trend.
2) Teens’ power for purchase determination has increased.
3) Teenagers seek for the best products
4) Definition of Best Products: Emotion> function
5) Desire for collective product and Differentiation
1. Conflict Theory
2. Functional Analysis
3. Symbolic Interactionism
본문내용
January 6th, 2012, Seo(16) and other 5 highschool students were arrested for bullying their peer student out of North Face jumper to Samsan police station, Incheon. And December 19th, in Busan, 2012 Park(15) and other 5 students dragged Kim(13) off to a nearby alley to take North Face jumper which is about \330,000 and beat Kim(13) that he got injuries requiring four weeks of medical treatment.
Before someone knows, Korean adolescences started to wear 'North Face' jumpers as their kind of school uniform. Moreover, there is hierarchy of North Face by their prices. This is because of features of adolescences following fads. As we can check from hierarchy of North Face that they are conscious of eyes of others, this North Face kind of fad spreads out relatively very fast among them.
We can treat this just as their characteristic, but actually this leads to critical social problems. Our team decided to study about this kind of phenomenon because we thought there should be deeper causes.