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분야
hwpKorea is the main country to consume liquor in the world. Our country's market is very wide and there are many demands on liquor. But the competition is severe among the liquor's market. Therefore it is important to make a new product and upgrade liquor. Lately lower proof alcohol is popular among young people. Especially, there are some increase of interest in tropical fruits and various kinds of food that adds these fruits. In case of alcoholic drink (especially So-Ju), the proof of alcohol goes down gradually. So-Ju was 50 proof just only 8 years ago, and it was decreased to 46 proof. Now, it is ordinary 42. We can estimate that there is latent desire for lower proof liquors. Alcohols become not only the way of breaking stress but also the tool of conversation and recreation of life. We are targeting to young women.
2. The reason to select mango soju
In liquor business, the current trend is about "well-being". "well-being liquors" are stood out as people have concern about health in drinking culture, too. So we'd like to develop a light liquor which adds mango flavor.
