스타벅스의 신선한 원두
ㆍ1st 철저한 원두 선별 구매
스타벅스는 철저한 품질 기준에 부함된 아라비카 원두만을 엄선해 국제 시세보다 높은 가격에 원두를 구매한다.
ㆍ2nd 상시 로스팅 및 테이스팅 실시
100여 명의 스타벅스 로스팅 전문가들이 원두의 가장 맛있는 풍미를 끌어내기 위해 정밀한 로
1. CEO
Hi My name is LEE HAN HO. I`m in charge of CEO in our company.
I`m gonna talk about what is a flea market.
Flea market is new concept of market. We planned our business for improvement of region`s image and revitalization. Our business is quite different with other common market. It is made by participation of people. So it is a very important role to create cultural image and impr
New concept of market
Improvement of region`s
image and revitalization
making sense of belonging
in community
Why we have to aim "Flea market"?
The participatory flea market is a suggestion
A chance to enrich the quality of life
New approach for understanding
and analyzing the urban culture
Create various added value
Creative Space
Easily accessible playi
The characteristics of silver generation
Preference for practical things
Comfortableness, Relaxedness
Interest in goods on health
Interest in memorial things rather than something new
Soaring of new silver generation
1955~1963 birth
New second life, economic force
Future oriented, rationale
Marketing in silver marketMarketing functions capitalize on these charac
market share
3. To make a profit approximately 45,000million in rice wine market.
4. To obtain the rice wine export revenue to China 12,000 million won
4. Situation Analysis
4-1. SWOT analysis
Strength Weakness
* High technical skills
: High quality of fermentation technology.
* Becoming bigger and modernization of the industry.
* Priority of marketing skills, awareness, and prefe
marketing, for choose our future company well with self judgments we select this industry.
1-2. Companies that we selected
- BC Card, City Bank, Hana SK Card, Hyundai Card, Lotte Card, KB Bank, KEB, Samsung Card, Shinhan Card, Woori Bank.
And we can recognize companies more specific as follow.
A profession Card Company – Bank Business (BC Card, Hana SK Card, Shinhan Card)
A profe
Las Vegas convention center
About LVCVA
more than 148,000 hotel rooms
over 10.5 million square feet of meeting and exhibit space citywide
official destination marketing organization
Mission
To attract visitors by promoting Las Vegas as the world's most desirable destination for leisure and business travel.
Supporting All of Southern Nevada
Today, the entire Southern Nevada economy i
for all product aspects, and stay close to the customers through open communication.
b. Marketing : Well-positioned product lines according to their functions and development of sustainable products, customer-related marketing promotions such as experience marketing and locally differentiated marketing process and strong distribution power in global markets have brought them a stout cons
for the society
Net profit
Major Product
[3] Lotte
Lotte Confectionery Co., Ltd
The 1st company in Dry confectionery & Ices share
● Company summary
Lotte Confectionery Co., Ltd is the universe for Lotte. Since its establishment in 1967, Lotte Confectionery Co., Ltd has continuously grown with consumers’ trust and attention. Unceasing development, diverse market
of social commerce industry. It changes its selling points, not only products, but also market and target customer. It can not keep its same customer steadily. Now, many companies exist so when rival company sells better items for each day, Ticket Monster loses its customer.
Next, Ticket Monster has complex structure. It is not like manufacturing industry which focuses on simple works like mak