Art & Science of
Design & Creativity
Page 2
Original (naive) idea was to help our business students to:
(1) Develop innovative ideas for a Business
(2) See their ideas develop into prototypes.
(3) Learn a little about design; Also help Otis students learn a little about business.
(4) Work effectively in an interdisciplinary team
Stumbling into Design Thinking
Design faculty members are really g
Developing a
Marketing Plan
Marketing
If everything fails, start with the 4 Ps!
Product = What are you offering?
Remember Peter Drucker: Innovation + Marketing
Remember most ideas seem boring -except in your mind
So you need to create a Product (for now MVP) that has functions and
features that are exciting (don’t overdo with complex features)
- Remember Amazon just sold book for many years
-
Entrepreneurship &
Sustainability
Why Now?
David Y Choi, Ph.D.
AS A PARENT I AM WORRIED ABOUT THIS
Why did your generation destroy
the environmentand the world?
Professor David Y Choi
OR WORSE ?
Why didn’t you try to do something?
Professor David Y Choi
HOPEFULLY !
Thank you for making a
difference in my life!
Professor David Y Choi
AT LEAST NOT THIS
You sat on your ass doing nothing
the whole
Preface
You feel as if you were in the night tour at Changdeokgung Palace
with your family, friends, tourists in moonlit night with this book !
This book is the culmination of six years of my research, field study, and personal experience on the subject of the nighttime tour named Moonlight Tour of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tou
Introduction
William Wordsworth (7 April 1770 – 23 April 1850) was a major English Romantic poet who, with Samuel Taylor Coleridge, helped to launch the Romantic Age in English literature with the 1798 joint publication Lyrical Ballads.
Debut
Wordsworth made his debut as a writer in 1787 when he published a sonnet in The European Magazine. That same year he began attending St John`s Colleg
Preface
You can be the best palace tour guide for your family, friends, and tourists with this!
This book is the culmination of five years of research, field study, and personal experience on the subject of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tours for locals and global tourists and met lots of people who were interested in Korean royal palac
베트남의 천연 화장품
진출 마케팅 전략 분석
국제무역론
선정국가
수출품목
기업선정
경쟁제품분석
무역장벽
마케팅전략
선정국가
선정이유
품목선정
기업선정
선정이유
제품소개
경쟁사분석
수출입절차
마진율
유통전략
홍보전략
1
INDEX
차 례
결론
(단기실행전략)
Q&A
1
Chep 1
베트남 거시적 분석 - PE
Beverage Factory
Econ 445
Fruit Juice & Functional Beverage Industry
*Our industry only includes:
Sports drink, energy drink, RTD tea, fruit juice, flavored water
*Ready to drink (often known as RTD) is a term used to describe packaged beverages that is sold in a prepared form, ready for consumption.
Definition of Industry
The fruit juice and functional beverage industry includes fruit juice, fu
Pride and Prejudice
Jane Austen
Jane Austen 1775~1817
Most famous English writer, born in Stevenson.
Mostly tutored at home, receive a broader education than many women of her time.
Begin to write in her twenties.
Form the satiric and humorous key in her writing, inherit the realism of 18th century.
Mention in the same breath with Shakespeare.
Her best-known books
Sense and Sensibility 1811
Pri