1. Executive Summary
Currently, Pro specs is the Number 1 selling walking shoes in Korean shoes market, and this strategic marketing plan aims to explore the United States' shoes market of Pro specs. So ‘Pro-specs’ is in introduction stage of the product life cycle in the United States' shoes market. The purpose of this marketing plan is to increase the United States' market share of Pro s
Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expand the brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in
different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
important activity more than basic living activity consumption also perform critical functions as Medium forming Social relations, and as system conveying meaning created by Society In short, in modern society, consumer spending provide a means of communications with other consumer. And in our country trends has been used as very different meaning. so It is obscure what is the exact meaning.
function are emphasized at the same time, more focused on communicative approach. Also it emphasizes fluency and accuracy. Students can practice several times with various activities related to real world contexts as well.
④ Most of the language used in the textbook are being used frequently in a daily life.
⑤ Topics, situations, contexts, and activities are appropriate for the learne
The meaning of Decentralization
Decentralization means "a relative concept of assuming of the central government and an activity to transfer authority, resources and works from government to sublevel of the organization, ore regional subunits.".
2. The reason why we decentralize
Effectiveness
Democracy - Participation
Equity
3. Presidential Commission for Decentralizat
1856. 5. 6 born in Vienna
the eldest son
Medical University of Vienna
Father’s death
→ Analysis of Dream, Memory,
Experience
→ Oedipus Complex
Sexual Excitement, Guilty, Resentment
→ Unconscious
In 1908,
Psychoanalytic
association
In 1910-20,
Psychoanalytic
association
Studien über Hysterie, 1
The number of smart phone in use is over 50 million
People can do almost all tasks of computers on their smart phone.
- Internet surfing
- Sending a mail
By using various applications
The secret of
smart phone revolution
↓
Applications
More useful and convenient
“Lastly started,
but the fastest spreading speed”
2011. 12 (estimated figure) 77.8%
(This year an
successful business has been related to these. And in HRD, we were more interested in SK telecom’s evaluation because SK implements the assessment very systemically by pursuing SUPEX(Super Excellent Level) which is SK’s management tool because it is as important as education programs and cultivation of employees to develop people in SK telecom for meeting individual and organizational goals
The KTA was founded in 1961, named 대한태수도협회.
1965, 대한태수도협회 was changed name “Korea Taekwondo Association (KTA)”
1974 - Foundation corporation World Taekwondo Haedquarters (kuk ki won) was founded.
1980- Began issuing a license task
1988-Began issuing a foreign license task
2004-Aggregate corporation KTA was launched
중략
Function of KTA