김밥 (Gimbap)
Spiciness: Price: 1,500 - 4,000 won per roll
Cooked rice is slightly seasoned with sesame oil, salt, and sesame seeds.
Then it is placed on a sheet of dried laver.
Strips of ham, pickled radish, seasoned spinach,
and egg are then placed close together on the rice;
it is then carefully rolled together until the roll is evenly shaped.
The street vendors
The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Adve
Korean market, except the ratio of local products set by government pressure.
Attachment of bar code and POS system: rapid calculation
Guarantee of lowest price and 100% change and refund system
Lingual ability of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each
Invented in 1987 in Switzerland
Expanded to most of Western Europe
200 organizations in 450 cities
At least 30% of annual growth
Market size of $300 mil (1999)
Not popular in North America
Economical for those who use the private car less than 6,000 miles per year
Can enjoy the high control in spite of short-term basis
Highly attractive in urban areas (Can save expensive off-st
Tremendous growth in Korean Fast Food industry
→ revenues decline →recover again.
Korean fast food market has already reached
mature stage.
Due to the slow growth level,
family restaurant moved away
from expanding in Seoul.
Outback Steak house starts adding
large-scale stores.
Other brands introduced “new”
brands to draw attention.
Strengths i
4평짜리 라면집 -> 1년 만에 30평 칼국수집
갈비집 전향 사업 실패
300만원으로 신림동 5평 놀부 보쌈 이후 대 박 신화
2003년 부인과 이혼
2003년 ㈜이야기 있는 외식공간 설립
솥뚜껑 삼겹살, 놀부집 시골상차림, 이찌멘, 사월에 보리밥, 웃기는 짬뽕 등
가격 : 7500원
탱글탱글 알이 살아
Traditional Riches: Chaebols
Likes Formalities
Does not like crowded places
Overseas vacation on seasonal basis or for refreshments
The New Affluent: Venture Entrepreneurs and Real-estate speculators
Exhibitionists
Luxury goods & services consumption: target of VVIP marketers
Value Chain (Primary activities)
Inbound logistics
National Inventory
Recommendation System
Outbound logistics
USPS Daily delivery (outsourcing)
Distribution center
Marketing and sales
Unlimited rentals for the first time
No-late-fee
Service
Recommendation system
Search engine
Personalized service(queue)
Solutions
(1) Licensing with
a cable company
+ Lo
The movie became a great issue and spread in great speed and range through the internet
As a result of AMOLED marketing,
17,000,000
views on the web
in 4 weeks
520,000
visitors to its mini homepage
in 4 weeks
Even with very high price, AMOLED successfully exploited the market
sold for over
600,000 won, very expensive
But!
200,000 phones
were sold in a month