team(가상팀)
: 지질학적으로 분리되어 있지만 의사소통 기술에 의해 연결되는 개인들로 구성된 팀
Questionnaires (질문지법)
질문지를 배포하여 자기 직무에 관한 응답 표시
Position Analysis Questionnaire(PAQ)
: 직위분석 설문지
Management Position Description Questionnaire(MPDQ)
: 관리자 직위기술 설문지
So, we need to identify the source of this phenomenon by using age consumption analysis. Meanings of age consumption analysis are like these
First, by comparing the age of rice consumption expenditures we can recognize generational differences in favor of rice.
Second, we may get how each generation response to generational changes by tracking the long-term changes in rice consumption.
behaviors. The main purpose of asking personal information related questions were to divide the sample into ‘target’ and ‘non-target’, and simply collect the basic information of the target. The result is as follows: about 44% of the sample exercise regularly, girls are more into exercise than boys, and those who have boy or girl friend tends to exercise more.
Lifestyle questions were
[MISSHA] was first founded in 2000 as internet store name “Beauty-net” (www.beautynet). They open up a new market of Low-price cosmetic and they're now leading the market.
For [MISSHA]'s development, facts like competitive environment of market, consumer's behavior, or macroscopic analysis around them will be most considerable variables. Because of variety and feature of these variabl
2. Scene Analysis
(1) Convenience store Scene
1) Explanation of the scene
Whenever Jae Hee goes to the convenience store, employee always asks questions like ¡°Do you have a discount card?¡± and ¡°Do you have a point card?¡± Jae Hee is always asked questions by employee repeatedly. Jae Hee seems that he doesn’t have any discount card or point card. But, she is always asking th
analysis
a. Macro Environment
As global economic crisis has recovered (refer figure 3-a-1), we expect more people will visit Seoul in 2010. And many westerners have more leisure time due to decrease of working-time and they are curious in the orient culture. Yet, Korea has low country brand(figure 3-a-2) and new type Influenza A virus was spread in 2009(figure 3-a-3) is another social threat.
❚ Consumer analysis
1. 미래고객?
1) Demographic : 가족단위 / 중상위층 2-30대 여성 → 가족단위에 더 초점 맞출 것
현재 고객층은 2-30대 여성/연인/가족단위로 나누어지는데 세 그룹이 공통적으로 여성이 VIPS의 소비를 주도한다는 점에서 광고모델로 천정명을 기용하는 등 여전히 여성고객을 사로
1. OB Team Analysis
(1) Buying Soy sauce
After they bought important food, OB team went to market to buy soy sauce for making soup. In this scene, they showed lots of action which can be inferred consumer behavior. These actions are involved in value, level of expertise and price inference.
Values are enduring beliefs that a given behavior or outcome is desirable or good. As enduring b
analysis
현재 르까프의 워킹화 시장점유율은 제품의 우수한 품질에도 불구하고 프로스펙스의 W 파워 워킹화에 비해 낮다. 이것은 제품의 전략적인 IMC가 필요함을 입증해준다. 따라서 워킹화라는 제품군이 가진 특성을 고려하여 광고를 통한 전략적인 마케팅을 해야 한다.
2. Setting media objective
1) Targe
behavior. Because it provides many real various example of spending while describing the life of the middle classes housewives concretely. By matching these scenes with Consumer behavior theory, we tried to deeply understand about consumer behavior and apply in real life.
2) Summary
① Episode 22
In this episode, one man (Tom) who searching for jobs wants to do plastic surgery because he t