Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Summary of Proposal
reason of select and expected value of strategies
As fast food chains which provide quick meals to people has played an important role in today's busy society, the way of producing clothes has also become faster. Clothing industry is hard to keep in control because of fast changing needs of customers. However, Zara the clothing brand of Spain has maintained at the wor
1. Executive Summary
As the market of the coffee shops is growing bigger and bigger, the competition in the market is also getting more fierce. In this situation, the Korean brand "Caffebene" has became the top brand in Korea only after 3 years of their establishment - by opening around 800 coffee shops in Korea, making almost a hundred billion won for their selling. What is the success point
1. Global management and Strategic Management
Global management is consisted of two factors globalization and localization. Of which we focused on cultural differences of localization and related it with strategic management practices.
2. Purpose and reasons of studying the two case of Samsung-Tesco & Carrefour
We believed that foreign corporations had a more developed strategic management sys
Swatch?
CEO of Swatch, Nicolas Hayek
2 Seated car
Fuel efficient (Hybrid Electronic automobile)
Unique panels
In 1994, Swatch and Mercedes Benz allied together with introducing a new chain
Mercedes City Car
Modular system
Insisted Suppliers
Installed own modules
Used own employees
MCC could share the development cost with suppliers
Secured contacts with suppliers
British multinational grocery and general merchandise retailer
3rd largest revenue and 2nd largest profits
Created HomePlus in Korea (second largest retailer)
3376 out of 6351(53.2%) stores are in U.K.
Operates in 13 countries
Began a rapid expansion in the late 1990s into emerging markets (Eastern Europe and Southeast Asia)
-Intensity of rivalry in the retailing industry where
Strategic Focus and Plan
Mission/Vision
‘Caffebene’ as the meaning of the café with good feeling in Italian is the Korea’s leading coffee brand that wishes to be an attraction which is full of modern culture and feeling like European cafés where intellectual interchanges between intellectuals and artists is active. Caffebene as the premium coffee brand is carrying out vario
Houston
The largest city in the state of Texas (5th in U.S.)
6.04 million people (the 2010 U.S. Census)
Humid subtropical - average of 99 days above 90℉(32℃)
Second most populous
25.7million
Second largest state
696,200 km2
Texas is in the south central part of the United States of America
Texas is the southernmost part of the Great Plains, which ends in the south agai
1. Strategic alignment of information security with business strategy to support organisational objective.
2.Risk management by executing appropriate measures to manage and mitigate risks and reduce potential impacts.
3. Resource management by utilising information security knowledge and infrastructure efficiently and effectively.
4. Performance measurement by measuring, monitoring and repo
Russia Food Culture
Russians frequently eat high calorie foods because of freezing climate throughout 4 seasons.
(EX) confectionery of chocolate, marshmallow, biscuits, dark bread, cream cheese and so on.
Poor climatic environment → development of processed food,
many consumption of meat
In addition
Salary of Russians is 850,000won in an average monthly
(Only Moskva standard &