1. VoIP
Skype…
2. PDA phone
Palm…
3. Features phone
Nokia, LG …
1. Carriers
AT&T …
2. OS providers
Linux, WM…
3. Hardware makers
Intel …
1. Establish mobile manufacture: LG, Samsung
2. Software giants: Google, MSFT
1. More companies enters…
2. Strong brands and finance
Mission:
"Apple is committed to bringing the best personal computing
One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally,
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
1992 택배서비스 “파발마” 사업개시
1992 “한진택배” 로 브랜드 병경
1997 “한진국제택배” 10대도시 특급서비스 개시
1999 제1회 브랜드파워 택배부문 1위 기업 선정
2006 “web Awards 2005” 고객서비스분야 “최우수상”수상(6년 연속)
브랜드스타 택배브랜드 1위(브랜드 스톡)
Training to be Successful
Nordstrom provides a significant amount of training for salespeople through the continuous coaching and mentoring provided to new hires, and through the ongoing support provided to staff by managers and senior sales people. Managers are taught to be servant leaders, an approach that has taken hold in many great organizations. This is best exemplified by the notion t
card, membership, bankbook and so on by an finance administrator.
This application is very excellent. Because, it possible making and use of bar cord for that register all sorts of membership card.
Sartorialist
Sartorialist is a name of fashion blog. It is a famous blog. Because, pictures that sharp dresser of streets update at once a day.
Many people recommend
Report Assignment
Comparative Analysis on Wal-Mart, Sears Roebuck Co.
in Global Market
Wal-Mart has become the world's largest retailer, managing multiple branches in different countries. Wal-Mart still continues to extend the scope of its network toward foreign markets. Compared to the successful retailer, Sears ― which sustained its influential power in the U.S. market nearly a h
3-c. Consumer Power
Exclusive Contracts
Under the pretext of affiliated card services and facilities support, companies force gas stations to treat their product exclusively
84.4% of total stations trade under this circumstance
Post-settlement System
Companies provide only an approximate price when an order occurs from a gas station, and confirm the actual price after a period of time
3. Since the time of the case until now, how have they turned the Pokemon fad into as sustainable brand?
일관성 --> The Sustainable Brand ---> 신선함
브랜드가 소비자들에게 지속적으로 비슷한 모습을 보여주는 것
브랜드가 소비자들에게 항상 새로운 모습과 느낌을 주어야 한다는 것