colorful feelings
Violent images
Not presented the variety of Pringles product
Need something more than the ‘Crisp’ sound
1. Consumers’ perception that Pringles is expensive
2. Consumers’ perception that Pringles have poor nutrition
3. Lack of Korean original characteristics
4. Lack of attractive marketing strategies
5. Relatively expensive
6. Parents’ negative perception
(2)Weaknesses
One of the biggest weakness of Samsung is they don't have the strategic model. This is not only Samsung's problem, but the problem is Apples's Iphone, HTC's HD2, RIM's Blackberry are all strategic models that is preoccupying the current market. Another weakness is Samsung's design. Apple's Iphone is popular for its simple design, and HTC and Blackberry are launching distinctively
HOW we can get 20’s interest?
Let’s arouse their sympathy!
Let’s show their daily life with humor!
내일로란 ?
즉,Rail 路
Unlimited Use of Train For A Week, Only 55,000 during vacation
Enables “20’s Romance, Penniless Journey”
Combination of CONVERSE&내일로
1 A Pair of Free Converse To Those Applying For 내일로
2 Upload & Share Your 7 Days of Journey W
III. Fashion Retailer Overview
a) Global
Polo Ralph Lauren Inc. is an American fashion company founded by American designer Ralph Lauren in 1967 (RL 10-K, 2010). Ralph Lauren’s products reflect a “timeless and innovative American style.” The Company’s consistent emphasis on innovative and distinctive designs has been an important contributor to the prominence, strength and reputation of
Time of adoption of innovations
Venture-some
Opinion-leaders
Deliberate
Skeptical
Tradition-bound
Age and Smartphone
Android OS has more young users
20's to early 30's
Innovators and early adopters
Laggards.
The price will be same or lower than competitors
The functions should be outstanding as out target is innovators and early adopters Transforming
Strategies of 2011: Challenging and passion, Reinforcement of the new growth power.
(Strategy of sales is to achieve total sales of 215 billion dollars and total export sales of160 million dollars, reinforce the ability of OEM, and develop a new enterprise and vary the enterprise. Strategy of production is to have a efficiency in production (errors in progress: 2000PPM and errors in outward f
③ System
Informailer system(CRM)
They provide information to customers through email channel and various on-line services. That is an informailer system which is linkage with Dominos web system for communication. On the perspective of the customer, they are served and received necessary information in real time. On the other hand, through Dominoes staff’s perspective, they can prov
3-(2). 터키 온라인게임 시장
① 온라인 게임 시장 현황
터키 전체 인구는 약 7,700만 명인데 반해, 인터넷유저는 약 1,615만 명, 온라인게임 유저는 약 534만 명으로 아직 시장 형성 단계이자 2000년대의 한국 상황과 유사하다고 볼 수 있다. 그러나 터키는 그 경제성장 속도나 인프라 성장 속도를 볼 때 추
3.2 Structure
Megastudy currently has a divisional structure, with two big divisions focusing on business’s internal management, such as researching and recruiting, and business’s content development and external management, such as media publicizing. Instructors are part of company staff, but there is a complete division between normal staff and instructors, except for CEO Son, who is also
a brand of potato and wheat based snacks originally developed by Procter & Gamble(A.k.a P&G). First sold in the U.S in October 1968, and distributed internationally by the mid-1970s. Pringles are sold in over 140 countries and have yearly sales of over US$1 billion . In April 2011, P&G agreed to the $2.35 billion sale of the brand to Diamond