of 두산, ‘Green Soju”
“흘러가는 시간은 흘러가게 두시고, 오늘은 오늘에 맞게 부드럽게 사십시오” (1998)
=> Describing 진로 소주 as a ‘time gone’, it emphasizes the smooth and fresh green soju
Background
Comparing 진로소주 to “out of season” image refreshing the IMF situation, decides to launch the new soju
Competition between ‘
of non-commercial (illicit) alcohol in society. These actions are called ‘global actions to reduce alcohol related harm’. Great responsibility lies with us and our partners to ensure full execution of these programs and actions.
- Attractiveness of beer category under pressure
The image of the sector and products is of key importance in maintaining the license to operate and to grow the bee
Internal image of Volkswagon
-Limited to only certain product
Ex) New beatle
- Lack of authentic National image
Consumer recognition about
value of regional vehicle
Need special starategy
To emphasis
-other vehicle aside from New Beatle
-maleness
-national image (German)
image; the other was CESCOman for image of professional service. Q&A board make CESCO has better name (brand) recognition on the internet using viral marketing among the customers. Advertisement of CESCOman adds professional images. Also they began CESCO members zone mark Campaign for the business customer recently. Like this, CESCO is trying to satisfy both personal and business customer. 1
A
Strength
Expertise in CIB market
Customer dynamics from small companies to large companies
- Image of a stable and reliable financial institution
Weakness
Vulnerable in retail market
Not approachable image and low recognition
- Poor understanding inside of retail market
Opportunity
- Affiliate integration trend
- Trend of integrated financial products being rel
The optical microscope, often referred to as the "light microscope", is a type of microscope which uses visible light and a system of lenses to magnify images of small samples. Optical microscopes are the oldest design of microscope and were possibly invented in their present compound form in the 17th century. Basic optical microscopes can be very simple, although there are many complex designs w
NUI: Natural User Interface
NUI is based on nature or natural elements.
Users can speak a command or directly touch the screen of device to start command.
Technology that overlaps virtual image with the image of real world. It gives people a wide range of information while they are seeing the real world.
With the rapid growth of smart-phone industry, AR market became a matter of great c
image of Korean. There for, the government is suggested to aid them in their surge for a good image of Korea through the export of popular culture.
The Beginning of the korean wave
Why did Korean pop culture became so popular?
Reasons to Korean dramas becoming popular.
1,The fact that Korean dramas are emotionally powerfull,
and that is what most Asians enjoy.
2, Korean T
of problems. Furthermore, using drug can bring negative image of Amsterdam. In other words, now the Amsterdam is considered that not a suitable place to go with family.
3. Opportunity
The Dutch government promoted the policy that is very friendly foreign enterprise. For instance, the best example is NFIA services. As a government agency, the Netherlands Foreign Investment Agency (NFIA) facil
of all acts that were considering CSR are now generally regarded as not only duty, but also strategy. Therefore, it comes into the spotlight nowadays more than the past, and these are the reasons.
Increase of Sales and Market Share
Boosting the Brands Image
Reinforcing the Image of Company and Influence
Securing Talented Persons
Increased Charm