of job disciplines and employs thousands of people worldwide.
2) sales
The two largest markets for computer and video games are the United States and Japan. Other significant markets include Australia, the United Kingdom, Spain, Germany, South Korea, Mexico, France and Italy. Both India and China are considered emerging markets inthe video game industry and sales are expected to rise si
of elementary school student are using Smartphone.
According to survey, about 53% of elementary school children are using Smartphone, 27% ofthem use usual mobile phone except Smartphone, and 20% ofthem do not use cell phone.
¡æ According to this result, almost most of
elementary student are using mobile phone. And
elementary student’s Smartphone rate of use is
very high and it
Virgin group is very well known and respected company inthe western countries. Even Virgin has very unique company culture and well known CEO named Richard Branson. Many Asian countries don’t know about them. Actually they underestimate a true value of virgin group. Therefore we will analyze structure and culture of virgin group. Andthen focus on the Richard Branson who isthe CEO of Virgin.
to-use computer to market”
Apple’s Proprietary Produce System
Lack of Compatibility
History 2. The Sculley Years (1985-1993)
Leader in Desktop Publishing
GLOBAL brand
“Plug and Play”
Complete Desktop Solution
Move intothe Mainstream
Low cost of produc
of domestic market
LG ranked No.2 mobile-phone maker constantly. But Pantech invested smart-phone more than LG. Vega series of Pantech is successful. So, LG may yield No.2 name in smart-phone market.
Domestic smart-phone market share isthat
LG is about 16.5% and pantech is about 15%
Actual sales
This chart is based on sales of smart-phone in 2010. 11. 9. LG smart-phone is about
-Provides an opportunity to its employees to grow personally.
-Believes ininnovation and creation.
-Greater emphasis on informal work culture.
-Empowers people andthe employees are quite independent.
-Open culture the management-attracts, motivates and retains high quality people
1. Introduction
1.1 Purpose
Investigate Analyze
Describe
Knowledge Generation
External Factors
IPRs
shaping
GSM
1.2 Why GSM?
Global System for Mobile Communication
Provides successful technological and market standard
Important role now inindustry of telecommunications
Shows importance of possessing IPRs
(Intellectual Property Rights)
1.3 Re
이상 test
Jobs의 Mac 디자인 요구
? 전화번호부보다 커서는 안됨
? 화면 그래픽 → 모서리가 둥근 직사각형
cases: machine should look friendly
(다른 컴퓨터에 비해 더 높고 폭이 좁아 얼굴모양새)
the delightful assortment of fonts and icons
? 내부의 인쇄 회로 기판도 아름답게
Box: full-color design(50번 이상 수정)
Mac was well made computer
but it was required $2000 to buy.
Only minorities bought MAC
I – Phone has been succeed.
But competitors are quickly following
Objective : Apple should extend their market share
Exception of Closed Policy(OEM)
Constraint Conditions
1) Mass Production Ability
2) Quality Control Ability
3) Non hostile to Apple or be in trouble with Android
LG
앞으로의 스마트폰 마켓은 기존의 강자인 심비안과 림의 입지가 점점 없어질 것이다. 그리고 그 자리에 애플의 iOS와 구글의 안드로이드가 전쟁을 벌일 것으로 생각된다.
Strategy of Galaxy S
이렇게 형성되어 있는 스마트폰 시장, 특히 미국의 스마트폰 시장에서 우리나라의 기업인 삼성이 내놓은 스