of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination ofdifferentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positionin
of the benefit system depending on the size of the company. Therefore we would be able to conclude that how the benefit system is implemented in the real company and what differences of the benefit system there are between the large company and the minor company.
Ⅱ. Definition of Reward System
1. Definition of Reward
The reward system is often perceived as a compensation given because of har
of a secondary battery is not enough to replace the existing engine, it still needs to have both battery-powered motor and engine to generate enough power.
Clean Diesel
The diesel car has been recognized as the main culprit of air pollution, but people are beginning to understand the diesel car in a different way. The clean diesel engine has a mechanism of compressed air and blast, and it
measures may be non-financial, such as delivery or queuing time.
In some businesses, strategy is seen as involving organizational learning rather than as a top-down, centralized process. In this business model, management accounting may be used as part of an interactive communication process both within the organization and between the organization and its customers and suppliers.
of Kraft will be observed. The resources Kraft has include nation-wide distribution channel, brand royalty, industry experiences. And the capabilities are cost leader structure, R&D,
product diversity, customer study, and managing depth.
External Analysis
- Industry Analysis
Michael Porter's 5 Forces Model
1. Rivalry of competitors - high
When seen from the perspective of th
Google’s SWOT analysis
Strengths :
Google’s innovations in search technology paved its way to the world’s leading search engine. Clear and simple interface not only allows instant page loading, but also places ads only relevant to the contents of sites shown. Lastly, but most importantly, Google analyzes the relationships between websites to produce better ranking of results in
of economy crisis overcome plan, this is a very important policy for the government. In fact 10 years ago, in the IMF economy crisis, job sharing is discussed with the politic alternative. But at that time the company is bankrupt very quickly and due to the quickly company restructuring, job sharing cannot execute. But this economy crisis is different. The Tripartite Commission is cooperate each
of revenue from foreign sales by 2017, making Dong-A a genuinely
global enterprise.
Customer & Competitor
1. Customer
The main Korean customers of Tempo are mostly the women who are between the age of 35 to 50 and married. Some women in 10s and 20s, who have active life style, use Tempo also. They have high commitment to repurchase the brand (high customer royalty) and prefer tampons
betweenoff-line and on-line are collapsing. We call that 2000s as media scramble, 2010s as new media order. There are many different things in these two times. There are many features that reveal the differences between media scramble and new media order. For example, in competition composition, there are only two competitors (internet company, media company) in 2000s, but in 2010s, there are so