Strategy_SWOT
S
1:1 Customer service
Absence of the powerful competitor
First penetration
Millions of various items
Credible safety device
Benefit-base is stable
W
Side effect of Mergers and Acquisitions
Commission impression repelling of customers
Tariff or commission rubbing increase with International market advance
Insufficiency of multi nation
strategies – began to buy several online retail sites including mercardo.com from South America and auction.co.kr from Korea, and PayPal, online payment business, in 2002, and skype in 2005 – Internet phone call service.
2. Current situation
As a result of these buying strategies, three divisions were formed on eBay – e-commerce, online payment, and e-communication. We def
However, it was obviously difficult for eBay to provide everything, so they tried to achieve the goal by establishing a strategic alliance with other companies and merging the other companies. Strategic alliance and M&A are the one of the most important strategies for eBay to expand their market share and make consistent profits even though some of them was failed, such as Billpoint and Skype.
1. EBAY's growth process
- development by O-media ,engineer
- according as transaction frequency of auction web rises entirely website development beginning
-From venture capital law money support receiving for on-line auction business in 1997
-In marketing field excellent Mek Hwiteumeon CEO
recruitment
4 factor of ebay success
Fore EBAY
Brand
Safety
market segmenta
The first-mover of online auction
The biggest network of online auction in the world
Inimitable auction system
Absence of powerful competitors
A reliable safety device
The lost reputation through impractical M&A
People think auction process is complicated
Negative image of auction
Sellers strain at increase of fees
Rapid growth of e-commerce’s trade volume
Possib
3. Strategies to match your environment
3.2 Domination strategy – A value dominator
Having little direct control over its ecosystem.
It create little value for the ecosystem.
Value dominator extracts as much as it can be
by sucking from network
→ collapse ecosystem
3.2 Domination strategy – A value dominator
Enron – Aggressive value dominator extract
1. IDENTIFY THE COMPANY'S BUSINESS MODEL (STRATEGY) AND CORE COMPETENCIES.
1) 최초의 인터넷 개인 대 개인(P2P) 경매 사이트
eBay는 인터넷상에서 사람들이 자유롭게 모여 물건을 사고 팔 수 있도록 안정된 시스템을 제공하고 그 대가를 받는 수수료 기반의 비즈니스 모델이 핵심 경쟁력이다. eBay 스스로는 어떤 물건도
Strengths
-Leading global brand for online auctions with more than 100 million people.
Excellent Auction Community
and Process.
Weeks
-A number of fraudulent activities hard to overcome fraud.
-Manipulate possibility of an auction price.
-System stabilityCooperation with other enterprises.
-Activation of an auction market
along market stagnation
-Global accelerati
또한 모든 e-커머스를 사내에 도입했을 때 얻을 수 있는 이점으로는 개발 주기를 보다 효과적으로 제어할 수 있으며, 테스트 및 구현 기간을 단축할 수 있다는 것이다. 또한 딕스는 소비자가 딕스 제품에서 다른 제품으로 갈아타는 현상을 줄이기 위해 모바일 플랫폼 역시 사용했다.
고객이 온라인 매장
PayPal은 1998년 당시 Internet 및 팽창 예상되는 전자상거래 시장에 비해 다수의 구매자 또는 판매자가 느끼는 불편한 점을 착안하여 설립
온라인 전자상거래를 이용하는 많은 이용자들의 불편한 점에 착안…. (Mr. Thiel & Levchin)
O 개인-개인간 on-line 상거래시 대금 지급 애로(이체 번거로움, 신용카드 직접