of the bad condition of distribution network. => keep many customers as patron.
Each piece-centered sales: Because of the shopping patterns of Chinese who walk or ride bicycles, purchasing amount is so small.
Providing working environment differentiated by Chinese company.
- Adopting an advanced training program to China.
- Increasing local R&D investment and strengtheni
Oxegen Festival
; rock festival
; since 2004~
; 2010 line up – Black eyed peas, Muse, Eminem, Fat boy slim…
Mary Patricia McAleese
McAleese is Ireland's second female president
and the world's first woman to succeed
another woman as an elected head of state.
Ireland has been flayed by three crisis budgets since 2008 and a fourth is imminent, leading to warnings th
of two subjects, the local government, and Humax. They dovetailed each other and it operates as a engine as a point of entry.
It isassociated with acting as a support, The LOCAL government's support for overseas companies, bringing to that. As you already know, the British Northern Ireland and Poland, both of the two governments made an effort to attract overseas investment TNCs. in LOCAL comp
of emerging market. Many developing countries like China, Brazil, India etc are growing rapidly, so that countries are very attractive market. But that market encountered control already to some local company. So Google has to gain competitive advantage to beat local brand in that market. Second one is economic recession. From 2007, world economy fell in to the deep slackness because of the Subpr
of mountain tourism. We thought mountain has a lot ofattractions so we could predict a lot of reasons. Firstly, we thought that people can feel diverse sense from mountain. There are four season in Korea, so mountain change their color. For example, people go to mountain for flower tour in spring and go to mountain for seeing autumn color.
Secondly, each mountain has character. For example, on
attracting many multinational enterprises. At present, most major multinational brands are available in major cities. These enterprises mainly target at the most developed cities and have been dominating the premium market. Owing to the relatively high pricing, higher operation costs, and lack oflocal knowledge of the highly fragmented Mainland market, foreign players have yet established signif
of the domestic tour industry through the improvement of accommodation facilities. Currently, BENIKEA has 44easily accessible tourist hotel franchise location in major tourist attractions nationwide including Seoul, Busan, Gangwon, and Jeju. Furthermore, BENIKEA has played a crucial role in stimulating the growth of the local tourism industry since about a third of its total franchise units are s
Wal-Mart’s Standardization & Localization
(The reasons of success in US market and slump in Korean market comparing E-Mart)
I. Introduction
Wal-Mart Incorporation is number one discount store globally, reporting the highest sales revenue in the world recorded at $282 billion. It is known very well for its Every Day Low Price (EDLP) strategy, which attracted significant number of custome
of success are introduced below.
• Chose best one strategy – best taste, best speed.
• Small business scope – they had great idea and did not globally, acted locally in local area.
• Own taste development – through the help of expert from every sort of fruit, they learned best taste method of every single fruit.
• Special ownership – Mr. Lee a
Hollys Coffee is the most successful Korean domestic coffee brand and it is striving to enlarge the range of its market.
A representative Korean coffee retailer founded in 1998
Holds more than 200 domestic stores in 2009
Launched international stores since 2008
Not well-known to the locals
Difficult to attract investments
Existence of strong competition
Many powerful domestic retailers