기업환경
※치열한 시장경쟁,
※새롭게 부상하는 다양한 기술환경,
※급변하는 고객의 요구,제품이나 서비스에 대한 급속한 인식변화는
※시장,제품,서비스,브랜드 등 모든 영역에서 차별성을 확보하는 것이 더욱 어려운 상황입니다.
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Ⅰ. What is brand portfolio strategy?
팀의 선수들이 하나
Leading and managing artists
예술가 지도와 관리
Extra- aesthetics
미학 외적 요소
Bifurcated management structures
이중경영구조
Imaginization
이미지화
예술문화단체가 단기간에 큰성공을 거두기 위해서는 강한 책임감과 탁월 하고 예술적인 성실함이 필요합니다.
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영화감독, 영화배우 및 시나리오 작가
Powerful Executives, strategic and ethical problems of organizational culture
In 2002, government privatized a public enterprise of KT for strengthening competitiveness of communication business. Although KT was privatized for change, KT’s overall culture had vestiges of public enterprise yet. There were lots of request for executive appointment and also they often employ people through the ne
brand image.
We segmented customers into three groups of kids, parents and kidults, and we believe Oxford should target the last one to increase its brand image and sales. New products should focus on larger and more mature-themed products to focus sales on this segment.
Also, While Oxford Toy has great price, and need to have its position as good quality with affordable price, its products
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Ⅱ. STARBUCKS Philosopy
스타벅스는 세계적으로 최고의 아라비카 산 원두만을 구입해 최고의 맛과 향을 추구한다. 현재 스타벅스 에서는 전미에 걸쳐 8만 여명의 파트너가 일하고 있으며, 파트 타임 근무자를 포함한 직원들에게 ‘Beans Stock’이라는 스톡옵션을 비롯하여 의료보험을 제공하고 또 양질의 복
③ 커뮤니케이션 탄력성이 높은 시장
④ 초등학생의 준거시장
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① Brand Name의 각인 경쟁
② ‘재미’ 있느냐의 경쟁
③ 부라보콘 상대적으로 ‘재미’ 부족
10대 Consumer Insight에 숨겨져 있는
소비자의 ‘심리타점(Sweet Spot)’을 발견하여
구매동기 자극과 함께 Brand를 차별화 시키는 전략
Nudie’s Internationalization
First Export order in 2004, worth more than $100,000 in Food & Hotel Asia Trade Fair in Singapore.
Started to export to Hong Kong, New Zealand, Singapore
Why New Zealand & Singapore?
1. Cultural closeness
Similar trade regulation
English speaking
Café & Deli Culture
No packaging restriction
2. Geographic Proximity
Physically Nearby
Low Tra
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa