Ⅳ Situation Analysis
1. Environmental Analysis
- Alcohol under pressure
In 2013, the WHO will report on progress of the implementation, which could lead to calls from Member States for a stricter Global Alcohol Strategy because implementation is considered to be too slow or inadequate. Likewise, it is getting much harder for alcohol industries to survive. This pressure is happening not only
The first company that recieved MBNQA in the service part
MBNQA, Malcolm Baldridge National Quality Award
- To improve the international competitiveness of U.S. companies product or service quality performance with excellent company to be awarded to the national phase.
customers would value a time-definite express delivery
sharp edges(triangles, rectangles), or non-rectangular(circle). The rectangular one makes us feel masculine, conflicts, dynamic and sharp. However non-rectangular one makes us feel feminine, soft, and consistent. The degrees of symmetry can be devided into symmetry and non-symmetry. First one implies balance, atony, order. Then non-symmetry implies particularity, tension and anxiety. Ibid., 287p
Ⅰ. Introduction
Have you ever bought a product by obsessing with an advertisement? According to one study, 38% of consumers have purchased products on impulse through ads. I t shows that advertisement plays an important role in making company's higher profit. Depending on how the advertisement is well made, the product or service could get good responses or bad responses. For this reaso
It contains good things and bad things of Disney animation.
Among bad things, you can find sexism!
You have to realize that
you also have stereotypes
Before make a move for yourself,
you have to break
your own stereotypes
The mission of Southwest airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To our Employee
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encoura
By the succeess of the Donkey Kong, attempt to make game console – Famicom
Representative game - Super Mario, The Legend Of Zelda
Great success in Japan
America market entrance
NES (Nintendo Entertainment System)
Nintendo’s principle - Reasonable price
- Good quality
- Simple
standardize the process from procurement
decrease the unnecessary inventory
Act flexibly to sales and improving production process
Achieve economy of scale with other SPC brands
S
* Efficient shop management
* Offer diverse products
* Strong brand image
* Comparative advantage in product freshness
* Credit score (happy point card)
* Target cu
Jane - awakens the morning of her wedding day, rises quickly to dress for the ceremony. Rochester surveys Jane quickly; she is "fair as a lily“, and two dark figures emerge from the back of the church, …
Mr. Biggs and Mr. Mason - object to their marriage since it is a bigamous marriage. Rochester's first wife is Bertha whose brother is Mason, the madwoman living in Mr. Rochester's attic.
②Train travel
Train travel is another concept for TV advertising. This is mainly aiming for brand image positioning. Product target market is young career women who care to keep in good looking. And they prefer prestige image than men do.
We`ll make some series of advertising with young people travelling in Europe by train. People in advertising like eating our product.
The images