consumer preference) 여기에 대해서는 더 말할 필요가 없을 것이다. 그런데, 그런 다양한 취향의 분포는 어떨까? 선호도는 극단적으로 다양하지만 그 분포는 종형의 정상분포를 나타낸다.
밑 그림처럼 평균적인 부분에 속하는 사람이 가장 많고 양 끝으로 갈수록 크기가 줄어 든다. 음식이라면 아주 매운
behaviors. The main purpose of asking personal information related questions were to divide the sample into ‘target’ and ‘non-target’, and simply collect the basic information of the target. The result is as follows: about 44% of the sample exercise regularly, girls are more into exercise than boys, and those who have boy or girl friend tends to exercise more.
Lifestyle questions were
Born and raised in Las Vegas
Nick always at backstage hanging with the girls
Since Nick didn't have a father
He was always surrounded by strong role models.
counterargument
support arguments
good father
successes creator
As “an inner state of arousal.” With
aroused energy to achieving a goal
.
She needs to release her stress out
woman i
consumer's mind, the consumer start to consider the car's design, comfortable to ride and additional function. And the market became subdivides to small sized, middle sized and large sized lately. In the initial stage, the SUV market was grow steadily to the spotlight of the middle sized SUV. Lately, however, this SUV market's growth is slowdown. But the SUV market is growing up in this time than
characteristic.
Also romantic love does not mean “meeting anyone” but It means choosing and fixing someone who ever met. In this step couples tend to be only with him or her rather than to be with other people.
According to this theory couples are spend their time with their lovers. So their girl or boy friend will affect not only their life but also their consumption patterns.
12. Decision making process
1)욕구 인식: 새로운 휴대전화가 필요함
2) 정보수집
① 광고 TV, 라디오, 인터넷, 인쇄매체
② 인터넷 각 브랜드의 홈페이지, 가격비교 사이트, 사용후기
③ 주변인의 의견 친구들, 부모님, 통신사에서 일하는 친척분
④ 대리점 직접 방문하여 만져보고 체험하며 점원에게 질
purchase is low
Price sensitivity of customers
Samsung is very famous for their high quality product especially for their phones and screens. Samsung has developed its technology, ability and skills all around the world. Samsung has received many rewards which show the company as a provider of very good quality. The company tries to innovate and use all its knowledge to produce
directly. So, we use mass media to promote the city, but we just invite them to our city.
Financial
our marketing goal is 12million visitors until 2012. When we reach that much visitors, they might create circulation system, and the people around the world, visit our city more often.
1. Introduction
Our group’s topic is ‘Seoul city tourism’. We select this topic because we decide tha
쿠폰의 사용은 상당히 나이나 수입, 교육정도, 라이프 스타일, 인종, 성에 무관한 편이다.
따라서 그들의 인구통계학적인 면을 보고 쿠폰을 사용할지를 알 수 있는 건 어렵다.
보통, 여자는 남자보다 쿠폰을 많이 사용한다고 하나 이는 여자가 쇼핑을 많이 하기 때문이다. 쿠폰을 많이 쓰는 사람은 주로