strategies for the future according to current market issues.
In 2002, there was an internet community leader, Freechal. It was so popular until they changed their free service to be charged. Users of Freechal disappointed and they started to find something else which can be used alternatively. The alternative internet service was Cyworld and it became the new leader of the industry with various
Ⅰ. Introduction of Hyundai card
1. History and Status of Hyundai card
Hyundai Kia motors company acquired ‘Diners Club Korea’ in October 2001, and changed its name to ‘Hyundaicard’. Under their vision that takes off the world’s first financing company they launched the ‘Hyundaicard M’ in May 2003. They introduced the ‘Save point system’ which is the point anticipation system
Ⅰ. Intro
1. The purpose of Studies
Our purpose of this study is find why Wal-mart, even though they are one of the biggest retail stores in the world, had failed in entering the Korean market. We felt especially qualified to researching this project (study) because we could have a chance to match our class studies which we’ve studi
strategies Gillette adopted in the aspect of marketing which are not mention in the book.
2. Analyses of Gillette Company
1) Introduction of the Company
Gillette is a typical world famous company that deals with men's supplies such as razors, razor blades, shaving supplies, electric razors and etc. It was established in 1901 by King Camp Gillette(1855~1932) who was a businessman in Baltim
strategies to grow more. As part of the long-term plan, we suggest expansion to overseas market and improvements.
For Woongjin to effectively expand to oversea market, they need to build up their image in local market and internally, Woongjin has to reduce sales commission in order to maximize its profit.
In the following pages, we will discuss specific changes.
Current Marketing Situa
strategies and innovative human resource management. Magazines are eagerly writing cover stories on the success of this company, and numerous books are being published, educating managers on how they can ‘learn from Google.’ The primary reason for selecting Google as a theme of this research was to identify what makes this company so uniquely competitive. However, the second reason for choosi
strategies, we hoped to look closely at the globalization process of Mittal, and the characteristics of its M&A process, as a form of Foreign Direct Investment.
Recently at the World Steel Dynamics/Metal Bulletin Annual Steel Success Strategies Europe Conference in London, Aditya Mittal, President and chief financial officer of Mittal Steel gave a speech, among which quoted;
“For the first
[MISSHA] was first founded in 2000 as internet store name “Beauty-net” (www.beautynet). They open up a new market of Low-price cosmetic and they're now leading the market.
For [MISSHA]'s development, facts like competitive environment of market, consumer's behavior, or macroscopic analysis around them will be most considerable variables. Because of variety and feature of these variabl
Brand “Anycall”
Anycall의 탄생
삼성은 “삼성휴대폰”을 이름으로 하여1986년 car-phone으로 이동통신시장에 진입
10년 가까이 제품력 열세로 고전
1994년 최초로 Anycall 브랜드로 SH-770 출시
이건희 회장 曰 “1년 내에 모토로라 수준의 제품을 만들라”
Anycall의 의미
경쟁기업의 막강한 브랜드 파워에