distributes and promotes the products mostly from TV home shopping. Since it is a smoking cessation device, it does not deliver any nicotine to smokers. Therefore, only those who want to quit smoking are interested.
4. Zeros Air - The first e-cigarette obtained FDA certificate. Like Morning Hoo, it's a smoking cessation device, so it does not deliver nicotine. It gain popularity and increase i
3) By 2013, Public libraries expand 900
Ministry of Culture, Sports and Tourism spend 34.2 billion building 56 public libraries (39 of metro region, 17 of rural areas etc.) this year. If 56 public libraries build, national public libraries grow from 642 to 698 according to last December and average serving population per library decline from 77,200 to 70,900. Ministry expand national public libr
Product
Differentiated function, and service
Price
Free: great value for no cost
Promotion
Indirect advertisement: TV, Magazines
Word-of-mouth
Advertisement service
In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their inform
∘ MP3P 시장 축소화
- 시장조사업체 가트너에 따르면 전세계 PMP 시장은 지난 2007년
2억1천만대 이후 점차 줄어드는 추세다. 가트너는 PMP 시장이 2012년에
이르면 약 1억5천만대, 2013년에는 약 1억4천만대 수준으로 축소될
것으로 전망했다.
2. About the Firm
2-1. Iriver
&
Center 들 간에 큰 격차가 존재
규모와 자금력 등에서 차이 보임
인도 RDC는 싸고 능력있는 인재들이 많음
플로리다 RDC의 경우 북미 시장을 담당하기 때문에 매우 독립적
새로운 RDC를 설립
일반적으로 초기엔 독일이 RDC를 운영
차후 지역매니저가 더욱 권한을 갖게 됨
이를 통해 현지화된 RDC가
(2) Long Term Care in Korea
In July 2008, Korea introduced social insurance for long-term care. There are several
important demographic and social changes leading to the introduction of long-term care
(LTC) insurance, including the rapid ageing of population as a result of the increase in life expectancy and the sharp decline in fertility. Total fertility rate is below 1.1 in 2005 (NSO,2007).
distribution networks.
Levi’s enjoys high brand equity. People all around the world recognize the brand name.
Levi’s products are unique and innovative in the style.
A lot of variety is offered by Levi’s ranging from sunglasses to skirts and shirts.
The products are renowned and are considered as the most durable.
Levi’s follows a high standard of quality
Weakness
It is some expe
1847s: Levi Strauss from Germany immigration to the United States
1853s: He set up Levi Strauss & Co in San Francisco and made the first jeans from canvas.
1971s : Levi’s company become a listed company.
1978s: Sales has more than 20 billion dollars
2003s: This year Levi 's company celebrated the 150th anniversary.
A pair of original 501 jeans was auctioned on $: 25,000.
Levi
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
distribution in agricultural products of big marts. Now we will focused on rice, among agricultural products vary. Big marts are at pivotal position in distribution of rice, because sales of big marts are increasing while distribution of traditional market is decreasing. Thus, importance of distribution channel is increasing as well as market share of retail phase. Market share of big marts expec