BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support ofthe Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
What happened?
'Chamber of Fear' by Nike's
global advertising agent
Wieden + Kennedy
Heated online discussion
Continued using the ad
2004/12/6 : Ad banned by
SARFT (State Administration
of Radio, TV and Film)
Reason for Banning
Insult toward China
Dangers and temptations are
Chinese people and symbols
of China like dragons
Stresses theImportance of C
These days, the education fever is getting hotter and hotter as time goes by. The students are trying to study harder for their future. They want to go to a good university to have a good job. So theimportance of a high school education environment is notably increasing. The media announces the ranks of every single high school in our country, and some are opposing this whole idea of ranking and
the English language due to poor teaching methods and customs which are based on strict educational tradition and has been passed down for decades. While such methods may have its strengths, in many cases it is no-longer considered efficient teaching methods, for the most part, due to the fact that most Korean English teachers over-emphasize theimportance of reading and grammar skills while unde
the sole reason of it is us ourselves. What makes the Earth sick are such factors as light we turned on unconsciously, tissue we dumped thoughtlessly, and human’s desire to be more comfortable and to enjoy more. In that sense, if we are to blame for the environmental issues, it is we that can solve the problems.
(9th grade ‘social studies’ chunjae gyoyuk p.56)
Stressing theimportance
Sources of consumer knowledge can be classified along two major dimensions
Personal versus Impersonal
: Whether or not the knowledge source is
another human being
(2) Business-controlled versus
Non-business-controlled
: Whether or not the knowledge source
originates from the business community
Consumers have more faith in knowledge sourc
1609 AD: The Douay Old Testament is added to the Rheims New Testament (of 1582) Making the First Complete English Catholic Bible; Translated from the Latin Vulgate (80 Books).
1611 AD: The King James Bible Printed; Originally with All 80 Books. The Apocrypha was Officially Removed in 1885 Leaving Only 66 Books.
No common person could understand the Latin Bibles which the church read an
Ⅰ. 생애 (1854 -1900)
오스카 와일드(Oscar Wilde)는 1854년 10월 16일, 아일랜드의 더블린에서 윌리엄 와일드와 제인 프란체스카 엘지이의 차남으로 태어났다.
부친 와일드 박사는 더블린 외과대학의 교수를 지낸 이비인후과의 유명한 전문의사였으며, 나중에 '서호'의 칭호까지 받게 된다. 모친은 '스페란자'
The second factor is, that they use information as a part of efficient management. The mechanics do a test drive with client’s car to gain sympathy to car’s problem, and uses Custom Care Vehicle Dossier (CCVD)’s data for maintaining and diagnoses.
The last but not the least thing that we can learn from this story is, theimportance of customization and customer satisfaction. The firm ev
The American medical tourism industry overview
a preferred medical tourism in Asia.
cosmetic surgery medical tourism for cosmetic purposes has become popular among women.
want to receive low-cost. so, leaving abroad
(중략)
6.What is liposuction?
Definition:
Surgical suctioning of fat deposits from
unsatisfying or abnormally obese parts of body.
Liposuction helps to f