patents, copyrights, trademarks, and other forms of intellectual property as part of the process of investment. FDI in China grants access to this technology.
1. China is using its unprecedented access to some of the world's most advanced
technology as a means of leapfrogging into the modern industrial age.
2. Their original motive was to use this technology to upgrade its industries and t
GM has to decide whether will invest on AUTOnomy program or less innovative program like HydroGen3
Revolutionary Innovation program
Improvement of fuel-cell-powered vehicle
DaimlerChrysler is the closest competitor now,
but Toyota could be a tough rival in the future
+ First-Mover Advantages
+ Technological and Design Advantages
+ Lowering Producti
patents, copyrights, trademarks and other intellectual property of them. Especially, trademarks are important to the Company’s motorcycle business and licensing activities.
The Following are trademarks that Harley-Davidson possesses:
Harley, H-D, Bar & Shield logo, Blast, MV Agusta, Cagiva, Dyna, Softail, Sportster, VRSC, Riders Edge, MotorClothes, H.O.G, V-Rod
2) Technological resources
Dream Society means
not only just market needs are exceeding
the physical wealth but also
a society changed into emotional things
such as culture, value, thoughts, and beliefs.
It is a society not competing by function
but distinct products by design, brand, and even a story.
The trend is already progressing in the beginningof the 21st century and Nike and Coke are representative co
campaigns. (Dynamics Strategy)
Know what you are, know what to act'.
Know the competitor.
Be customer.
b) Needs and Trends (Macro environment) (trend / mega trends)
Healthy trend
Anheuser uses the data to constantly change marketing strategies, to design promotions to suit the ethnic makeup of its markets, and as early warning radar that detects where rivals might have an edge.
designed for movement between road and rail.
In the United Kingdom, several railway companies were using similar containers by the beginning of the 20th century and in the 1920s the Railway Clearing House standardised the RCH container. Five or ten foot long, wooden and non-stackable, these early standard containers were a great success but the standard remained UK-specific.
From 1926 to
of moderate prices.
Pursuit both of moderate prices and high quality.
‘Arisu’ reborn as a new look!
◎ The prominent, the image you want to drink
◎ Slim, sleek and modern design, easy portable
◎ A weak blue twist cap with silver, crystal serenity, and expressed as a luxurious image
Jeju SamDaSoo
Jeju SamDaSoo was released in March 1998 after the float is kept in one place.
Patent to use X-rays for the preservation of food
1921 Describing the elimination of Trichinella spiralis in pork using X-rays
1930 French patent on food irradiiation
1943 Become active in the field of food preservation for the US-Army (MIT)
1953-1980 Sponsoring research activities on food irradiation of US Army
-> a linking of the technology with the military in the minds of the pub
Who is interested in the process?
Alongside traditional methods of processing and preserving food, the technology of food irradiation is gaining more and more attention around the world. Although regarded as a new technology by some individuals, research on food irradiation dates back to the turn of the century with the first USA and British patents being issued in 1905 for the use of ionizing
Design of an Axilla Crutch .November 2008 )
손바닥과 팔의 세부 부위별 불편도 차이와 나무 목발과 알루미늄 목발 간 불편도의 차이를 알아보고자 실험을 실시하였다. 피실험자로서 20대(평균 연령 23.53.3세) 대학생 10명(남 6, 여4) 참여하였다.
실험 방법은 나무 목발과 알루미늄 목발 각각을 30분씩 사용