Company’s Background
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation which designs and manufactures consumer electronics and software products. The company's best-known hardware products include Macintosh computers, iPod portable media players, and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite o
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea
product
Effective advertising : ‘Think different’ campaign, ‘Get a mac’ etc…
Macworld Expo : Draw a large gathering of media representatives and spectators
Apple store(Offline) : Giving customer chance of experiencing Apple
User-friendly interface(not engineer’s product)
Simple& fascinating design(Jonathan Ive)
Innovative technology(Some products failed because they we
products should focus on larger and more mature-themed products to focus sales on this segment.
Also, While Oxford Toy has great price, and need to have its position as good quality with affordable price, its products should be more well designed and well thought out to appeal to targeted segment. We suggest a 7.5% price raise to cover the cost, while having little impact on sales.
To clear p
Product : Need to develop product and service features, design, a quality level, a brand name, and package.
Augmented product : Around the core benefit and actual product by offering additional consumer services and benefits.
Brand Equity
The positive differential effect that knowing the brand name has on customer response to the
product or service.
Brand Equity
- 중국 전통 치
product aimed for all the people around the world, so we can expected to have 'economy of scale'. Whatever how big the money we put for develop this new technology, we can compensate for that money by many people use our product inevitably.
2) operational
Our product, PIC chip doesn't demand any additional operational technique by customer. Just make it fixed under the skin, that's it. Th
pad design
4 direction keys & analog joy stick
Through Competitor's Marketing.
Gallaxy S
Segmentation consumer group
Provide attractive strategy for each part of consumer
Gallaxy S2
Advertizement famous single ‘IU’
Apple
Emphasizing product function, design
Suitable strategy
for segmental consumer group
Advertise provide sony’s strength
distillation process
두 개의 distillation column과 한 개의 decanter로 구성되어있다. 두 column의 specification은 다음과 같다. 각각의 product는 bottom으로 나온다.
Number
of
stages
Condenser
Bottom rate
[kg/hr]
feed stage
Reflux ratio
[Mass]
Product
D2[Radfrac]
80
None
29222
1
-
Ethanol
D3[Radfrac]
60
Total
1288.55553
30
0.3
Water
Presenting in 120 countries around the world
Core business - fashion apparel : strong Italian character
Casual - United Colors of Benetton,
Glamour oriented - Sisley,
Leisurewear brand – Playlife
300 designers from all over the world
Engaged in researching new materials
Creating new lines for different targets
from children, men and woment
< company ProFile >
iriver
comfortable and innovative product, best design to customer
has gotten great result because of customer relationship management
sharp
목표 - ‘dreams come true’을 이념으로
고객만족과 창조적인 인적자원, 환경보호를 추구한다
biggest portion of market share를 차지하며
top-star marketing strategy로 어필한다.