1. Brand introduction & campaign summary
Brand
‘Inspire the World, Create the Future’
This is a home appliances brand in Korea and have many sort of product like mobile, TV, IT equipment, kitchen electronic product, living electronic product and medical appliance. Based on these IT technologies, it makes great sales with B2C and B2B. Now it was pass over the domestic market and grow
fuel efficiency
most influential car market
sales decreased as a consequences of the crisis
getting recovered from the crisis
showing gradual increase in demand
the trend seems to be upward
1. To avoid political conflict with the US government.
2. To make ‘Hyundai-favored atmosphere’ among Americans.
3. To build the image of ‘global car-making company
BMW & MINI
By the British Motor Corporation (BMC) and its successors from 1959 until 2000
Oil shock(1956) ► Need for Small and Economy car in Europe
U.S. LAUNCH OF MINI
When gas was cheap,
large trucks and SUVs ruled the road
THE U.S. LAUNCH CAMPAIGN(2001-2002)
“Let’s motor”
Motoring VS. Driving
Launched with a single model (the Mini Hardtop),
Today’s
analysis, which proves the potential with increasing visitor number and receipts in casinos, target market is set at tourists from China and the ASEAN countries. Followed by the competitor analysis on Resorts World Sentosa and Marina Bay Sands, site selection is carefully decided on Marina Bay where the coastal location and proximity to Changi International Airport put Asian Pearl into an advant
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
1. Introduction
Purposes of analyzing Starwood & Marriott
This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment e
Economic Development Plan’. The foundation of POSCO was the first step of the Korean government’s plan to develop the country and foster heavy industries.
The construction of the first manufacturing facilities and furnaces was completed in 1973 and the production was started. After 1970’s, which was the most rapid growth period of Korean economy, POSCO also experienced enormous growth as
GDP: 18th Oil Import: 5th
Energy dependence- 96.2%
Scarcity of domestic energy resources
-> Energy import dependence increase
잔 당 300원 기준 현재 이윤 => 225원 ~ 257원(약 241원)
3배 분량 제공 시 예상 이익 => 75원 ~ 171원(약 123원)
=> 예상 손실 = 118원
자판기 한 대당 월 평균 자판기 이용량 = 83잔
=> 자판기 한 대
1. 엑손 모빌의 사업현황
엑손 모빌은 세계 200여 국가에서 영업을 하는 에너지 관련 다국적 회사로, 2001년 기준으로 매출액 2,130억 달러, 순이익 153억 달러, 부채비율 12%의 재무 상태를 보이고 있다. 엑손 모빌은 지난 20여 년 동안 미국의 <포춘>지가 매출액과 순이익 기준으로 선정한 세계 100대 기업
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf