Fun! Interesting!
SNS sensation
Flashmobs; powerful message delivers
Consumers are in favor of flashmobs,
and can directly participate
Fresh and Creative Method
→ Arouse more Interest
Direct participation of Consumers
→ Easily Deliver Message
Correspond to World of IT
→ Attractive to Young Generation
Man in Black 3 flash mobs in KOREA
- C
1, Fan culture of idol singers
1) Overall fan culture of idol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture of idol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g
Ⅰ. Introduction
ⅰ.HANATOUR
HANATOUR, was founded in Jan 1993, is the largest travel agency in Korea. They have been operating network covering 30 areas around the world, with over 2,500 employees. They own now many branches at home and abroad such as Korea, China, Japan, Southeast Asia, and so on. It has been keeping the top on the first in Korean tourism industry for the past thirteen y
analysis the two companies, Dunkin Donuts and Krispy Kreme.
We find that People not only buy the company's original main item, but also start to buy other optional products like Bruch menu. So, we regarded the two companies as food service industries, not just snacks
2. Dunkin donuts' introduction
Dunkin donuts has 52 kind of donuts' and 12 different great-tasted coffee. And even they have
Ⅰ. Introduction
1. Growth of Coffee market
1) The scale of brewed coffee market
The scale of domestic coffee market is 2.3 trillion won and coffee shops account for 1 trillion won. Korea is in the top of 10th of nation in terms of coffee consumption. This is a result of 10% plus high growth rate since 2000. Brewed coffee market is growing up according to spread of famous coffee shop, sma
The North Face Korea: The Crisis and the Thereafter
Introduction
After he received the notification from FTC, Sung Ki Hak, the CEO of Goldwin Korea, is now concerned about not only the penalty from FTC, but about the negative image that will affect the brand, The North Face Korea. As the brand suffered from the consequences of the social issues related to the violence in schools and from
1. Introduction of the Hotel Copacabana Palace in Brazil
Adress : Avenida Atlântica 1702 Rio de Janeiro/RJ CEP 22021 001 Brazil
Tel : +55 21 2548 7070
Fax : +55 21 2548 7070
E-mail : www.reservas@copacabanapalace.com.br
1) Location
The Copacabana Palace faces the world-famous Copacabana Beach, yet is only minutes away from the business centre, and the Ipanema and Leblon districts o
1. Introduction of Hotel
1-1 History
-Ambrose Lee upgraded the resort's villas, installed a sophisticated water-recycling plant and started rearing fish using sustainable stock for the resort's on-site restaurants. Then he established the Marine Ecology Research Centre (MERC) to boost diminishing numbers of giant clam.
1-2 Location
-Kota Kinabalu in Malaysia is located on the edge of the
What is Korea culture wave?
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1. Korea wave in International society
Korea culture is becoming hot issue in international society. Although it’s not major break out debut. People in many country around world isstarting to pay attention to th
1. Introduction
1) reason of choice MSA
Health insurance is an insurance that pay medical cost.
We don't know when we sick, what we catch disease or how we sick.
And when medical cost is big, it is a burden on people.
So insurance exist as way to guarantee living healthy.
However, now Korean health insurance face with a crisis.
Our health insurance premium is low, so expenditure of medical