1. About CONVERSE
1-1.Time Line
1908: Capital investment of $250,000 by Marquis Mills Converse establishes Converse Rubber Co. in Malden, Massachusetts with 15 employees.
1921: Chuck Taylor joins Converse with idea for all star improvement.
1962: Converse develops a low‐cut version of the All Star sneaker, shoe of choice of pro players and those looking for a laid back lifestyle.
1974:
analysis, and STP, we thought Glaceau Vitamin Water’s current target is too narrow to success in a long term. In order to establish loyal customers and increase their market share, especially in maturity stage, Glaceau Vitamin Water needs to separate segmented group by their needs. We choose four submarkets which are exercise lovers, studious people, health conscious and trendy followers. Among
Legalized since 2005
“To remain competitive in the Asian market”
Resorts World Sentosa & Marina Bay Sands opened in 2010
Asian Pearl’s Competitors
Visitor No. & Expenditure
11.6 million visitors in 2010
SG$951 average spend per capital in 2009
16 millon visitors in 2014
SG$1200 average spend per capital
Positive Tourist Receipts
49% in tourism receipts in 20
Ⅰ. Introduction of the Entire Project
Today, casinos have been legally and socially accepted and fostered in many international tourism countries such as the United States, the United Kingdom, France, Germany, Spain, and Switzerland, because they generate employment, income, and tax revenues and stimulate the regional economy.
In 1967 Korea’s first casino opened at the Olympus Hotel i
Company Introduce
Cold Stone + Creamery
“Cold Stone” brand name for a cold granite stone, “Creamery” is a dairy producing diary products with fresh milk.
→Cold Stone Creamery is a new sense dessert shop which create “fresh ice cream from my own on cold stone”
Ice cream = Creation!
Cold Stone’s Ice Cream is “Creation”
Rich, fresh flavor of ice cream and the customer-cho
Netflix is the online DVD and video rental company in U.S
In the past, the biggest company in the market was Blockbuster.
However, thanks to differentiated service such as distribution and ways of purchase, Netflix had been grow sharply and beat out Blockbuster.
Netflix makes it possible to customers access the service everywhere regardless of time and location.
Netflix establish work env
1. Introduction
Purposes of analyzing Starwood & Marriott
This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment e
1. Executive Summary
As the market of the coffee shops is growing bigger and bigger, the competition in the market is also getting more fierce. In this situation, the Korean brand "Caffebene" has became the top brand in Korea only after 3 years of their establishment - by opening around 800 coffee shops in Korea, making almost a hundred billion won for their selling. What is the success point
1. Global management and Strategic Management
Global management is consisted of two factors globalization and localization. Of which we focused on cultural differences of localization and related it with strategic management practices.
2. Purpose and reasons of studying the two case of Samsung-Tesco & Carrefour
We believed that foreign corporations had a more developed strategic management sys
Virgin's Management Structure
Virgin Structure is “legal complexity”
-> financial and management links
and share a common sense of identity.
Virgin's Organizational Culture
Virgin Group have a unique organizational culture.
• high level of commitment,
• the acceptance of personal responsibility.
• casual style
• absence of formal structure and contr