change which we can learn from. We focused on the changing process of this firm beginning from 1994 to 1999 and tried to analyze it broadly.
First of all, the Business Process Reengineering.
This concept was first used in the Harvard Business Review titled written by professor Michael Hammer in 1990. According to this concept, sometimes when a
the sales of 6 billion dollars. In addition, in the year 1998's Fortune Magazine, it was selected as 29th of the 100 firms with most convenient working conditions.
Besides the facts that have been mentioned about this firm, it has an important history of change which we can learn from. We focused on the changing process of this firm beginning from 1994 to 1999 and tried to analyze it broadly.
and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
Abc – From 2005, abc broadcasting company initially sold broadcasting through itunes Among US major broadcasting company, so abc led to transfo
information, diversify product or service matching customer's propensity.
1.2 Background
SK Telecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that relatively does not happen often change when once you select a brand and late 20's-30's market is already close to saturation. So the weakne
change information, opinion, and share their lives very easily. SNS is very effective communication tool ever existed. As the stage of business is getting broader and broader, the role of SNS is being more and more important. Corporations can provide various services through SNS, people around the world can communicate very effectively and easily though SNS. Also, SNS can be used to boost the val
2-2. Changes
터키에서 유럽대륙으로 퍼져 나간 커피는 비약적인 발전을 이루게 된다.
최초의 커피숍이 생겨난 곳은 13세기경 아라비아의 성지 메카라고 알려지고 있다. 그만큼커피는 중동 지방의 이슬람을 통하여 점차 세계로 전파되어 나갔다. 특히 이슬람의 순례를 통하여 급격하게 전파되었으며 특
of social cost, and prevented 240,000 tons of CO2 emission. Most significantly, it provided an opportunity and incentives for 14,000,000 people to recycle and reuse. Beautiful Store is promoting good deeds to make changes in our society and these environmental changes will sustain the earth for a while longer for our next generation. This positive effect likely attracted and attracts investors.
1-1 Martha and the Trap-Ease Americac investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity?
① 소비자의 정확한 needs 및 wants 파악.
☞ 덫을 사용하려는 사람들의 need는 쥐가 주는 불쾌감으로부터 벗어나 깨끗한 환경에서 거주하고 싶은 성향이라 말할 수 있다. 그리고 want
1995, Founded as a division of Microsoft
1996, Debut on Web
1999, Expand to Canada, UK, and Germany
Spun off from Microsoft
2001, Purchased by USA Networks. (33.7 million shares / 75% )
2003, USA Networks changed its name to Inter Active Corp. (IAC)
IAC purchased the remaining stakes
2005, Under the name of "Expedia", All travel group of businesses in IAC spun
B. Questions for Discussion
1. Martha and the Trap-Ease America investors feel they face a once-in-a-lifetime opportunity. (1) What information do they need to evaluate this opportunity? (2) How do you think the group would write its mission statement? (3) How would you write it?
(1) Martha 와 투자자들이 Trap-Ease America의 쥐덫이 사업성이 있다고 판단하게 된 계기