And within food industry it ranked 6th in terms of total asset (KRW 1518.6 billion) and 3rd in total sales. Its net profit was KRW 11.9 billion .
B. International Expansion History
Nongshim is famous for its great success in the instant noodle market not only in Korea, but foreign market like China, USA, etc. Currently it has been focusing on expanding its business area to premium instant noodl
Executive Summary
Currently, Woongjin coway's domestic market share totals up to 50%. Woongjin was able to achieve this market share and revenue through distinguishable commercials, broad distribution structure, relatively cheap rental charges.
Even though Woongjin is having quite a successful time in Korea, they need long-term strategies to grow more. As part of the long-term plan, we sugg
Domestic Motor Companies
In 2003, Hyundai Motors announced that they will globalize their company and rank at the top 5 motor companies by 2010. There were already existing foreign Hyundai factories but Hyundai tried much denser globalization. Total assets of Hyundai increased in 2003 because Hyundai should have invested to fixed assets like factories and facilities.
for choosing this topic was to find out why Google is struggling in the Korean market. Currently, Google is outperformed by domestic search portals in Korea, and is planning to launch a full-scale campaign to expand its shares in Korea. This study aims at identifying the key factors for Google’s current failure in Korea, as well as suggesting its strategies in entering the Korean market.
strategies, we hoped to look closely at the globalization process of Mittal, and the characteristics of its M&A process, as a form of Foreign Direct Investment.
Recently at the World Steel Dynamics/Metal Bulletin Annual Steel Success Strategies Europe Conference in London, Aditya Mittal, President and chief financial officer of Mittal Steel gave a speech, among which quoted;
“For the first
1.1. 중국과 인도 선정 동기 및 연구 목적
앞으로 세계 경제는 BRICs가 이끌어 갈 것이라는 골드만 삭스의 평가로 세계는 이미 이 4개의 신층개발도상국에 큰 관심을 쏟고 있다. 골드만 삭스는 2050년에 가면 이들 네 나라가 독일 영국 프랑스 이탈리아를 제치고 세계 6대 경제강국(G6)에 들어갈 것으로 전
and the growing right of women in these regions. Major companies such as Philip Morris, British American Tobacco, and Japan Tobacco dominate the market, however there is still enough room to grow in almost all the markets because generally, domestic tobacco markets have been protected by government by operating a national tobacco company. However, the rapid flow of globalization and pressure to o
1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia andChina. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
(3) The trend in 2004
Market depression
long-term depression
high oil price
② Boom in exportation
- The total exported cars go up to 2,300,000 with the increases of 28% and the exports exceed 30 billion dollars for the first time
- continuous positive approach and efforts to export market
- improvement in quality and image of Domestic cars
- the increased trust on Korean cars
1. The Market trend in domestic automobile industry
(1) The industrial trend
- As one of the most biggest industry, ranking 5 in world with 5.2% world market
- The ranking has been decreased since IMF in 98; however, it has been recovered by the increases in domestic market after 2001.
- The occupancy rate in world market was only 0.1% since 1975, but in 1996 it increased to 5.4% and it