Choco-Pie
The first shape in snack market
Marshmallow between beeskets with chocolet
snack single product in 2003
total sale benefit 1thrilion (won)
Government world 100 product
total sale quantity 121 million
중략
Food Culture of Canada
They have culture eating sweet foods, usually, so All of age like eating sweet foods, snacks
They pr
a superpower owning 16 beauty product brands, among which are the 5 brands designed and launched by the group itself.
The company’s other 11 brands were all results of strategic acquisitions and alliances. In sum, the portfolio of brands can be categorized into the core labels for mature customers, including Estée Lauder, Clinique, Prescriptives, Aramis M.A.C., Bobbi Brown and so on.
Economy
A mid-state in Western Europe
GDP per capita(2010) : 4a1019($)
The world's fourth largest economy
Recent economic downturn
Culture
Rich diversity
In the process of thinking tend to learn the true life.
Sensibility
Principles of political freedom
Paris=The heart of all artistic activity
food
Dig the grave with teeth.
If you do not eat well,
it is not living.
Clim
regulation not to export E-waste to other countries, they have exported a gigantic amount of E-waste to developing countries such as China, Ghana, and India.
The worst thing is informal processing of electronic waste in developing countries may cause serious health and pollution problems, though these countries are most likely to reuse and repair electronics. Some electronic scrap components,
Strengths
-Leading global brand for online auctions with more than 100 million people.
Excellent Auction Community
and Process.
Weeks
-A number of fraudulent activities hard to overcome fraud.
-Manipulate possibility of an auction price.
-System stabilityCooperation with other enterprises.
-Activation of an auction market
along market stagnation
-Global accelerati
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
Ⅱ. Main Subject
1. Foreign Markets; India
India, conventional long name Republic of India is a state located in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world.
The Indian economy is the world's tenth largest economy by nominal GDP and fourth largest economy by pu
Strategies of 2011: Challenging and passion, Reinforcement of the new growth power.
(Strategy of sales is to achieve total sales of 215 billion dollars and total export sales of160 million dollars, reinforce the ability of OEM, and develop a new enterprise and vary the enterprise. Strategy of production is to have a efficiency in production (errors in progress: 2000PPM and errors in outward f
management lacks cultural diversity and heavily centered around Korea
2.HanKook’s value chain remains concentrated and does not take advantage of locational advantages
3.HanKook’s rigid organizational structure does not allow it to effectively manage global distribution networks
Create a global unit for building strategic alliances with foreign manufacturers