Ⅰ. 서론
기실 문학은 여기서 이렇게 살피지 않더라도 사고력과 밀접한 관계를 지니고 있으며 그 어떤 것보다도 직결되어 있다고 할 수 있다. 흔히 사고력이라고 하면 연상하는 수학에 비추어 보더라도 문학은 정의적인 측면까지 포함하므로 더 포괄적이고, 개념이나 규칙에 그치지 않고 형상으로 이
(1) What is material?
Certain provisions of the SEC apply only to matters that are “material” to the financial condition of the company. Therefore, interpretation and application of those provisions relates to the issue of “what is material”.
Item 101 of Regulation S-K requires that companies must disclose material effects that compliance with environmental law will have on earnings, c
strategies for differentiation of marketing operations toward markets for specific area and the globalization of cosmetics industry. That is, comparison and analysis between the female college students of Korean and Thailand.
5)a present condition of cosmetics market
-The condition of market in Korea
Because of relaxation of regulations like an allowance for foreign cosmetic and complete op
Emotional advertising is focused with famous singer
Who should I target my ads??
Our main target is the 10-30 to the consumer
The desire to buy expensive phones is high, consumers are sensitive to new
trends and target.
the customer is exposed a lot of to mass media, magazines, Internet etc..
What is the goal of advertising?
The rising interest through Direct / indirect exp
strategies should be implemented to minimize human exposures.
Strong chemical and materials hygiene.
HS&E educational program for all participants.
Protection against inhalation and dermal exposure.
Proper procedures for handling of potentially hazardous materials.
Strict adherence to government and institutional regulations.
Proper disposal of waste materials.
Dissemination o
Demographic VS Psychographic
Demographic
Traditional demographic traits such as age, sex,
education levels, and income
Measuring performance by quantitative tool
or clearly and simply sorting
Psychographic
Work that what people like, feel, value and how they live
Not only advertising but also being used
product innovation, pricing, choice of di
성격이론 정리
1.1 Anxiety and Coping Strategies
1) Intro & Coping with Anxiety
- 불안의 3가지 종류
• Reality anxiety (object anxiety)
: 실 세계에 대한, 실제적인 두려움.
대처하는 방법으로 Emotional reaction을 알 수 있음.
• Neurotic anxiety
: 무의식의 id의 충동이 의식 차원으로 올라오려
성격이론 정리
1.1 Anxiety and Coping Strategies
1) Intro & Coping with Anxiety
- 불안의 3가지 종류
• Reality anxiety (object anxiety)
: 실 세계에 대한, 실제적인 두려움.
대처하는 방법으로 Emotional reaction을 알 수 있음.
• Neurotic anxiety
: 무의식의 id의 충동이 의식 차원으로 올라오려
Vision
jcpenny
TO TAKE JCP TO INDUSTRY LEADERSHIP LEVEL
Emotional exchanges
Easy and Exciting place to shop
Great place to work
Leader in performance and execution
JCPenny가 소매산업에서의 리더십을 갖기 위해서는 장기적인 계획이 필요
? 고객과 감정적인 교류
? 쇼핑하기 쉽고 즐거운 공간 제공
? JCPenny가 일하기 좋은 곳으로 만듦
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3