1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
-One of the largest transportation company
-Delivery service provided within 24~48 hours
-Door-to-door service
No Temporary Worker
680 employees in FedEx Korea are all regular workers
Employees in management and those at the front line are treated equally
FedEx Korea employee turnover rate: 3%
Other companies’ employee turnover rate: 13%
Open Door Policy
Deal with comp
1. Introduction of POSCO
Pohang Iron & Steel Company (POSCO) was founded in 1968. PARK Tae-joon led the whole establishing process and became a first CEO of the company. It was due to the ‘special’ relationship with ex-president PARK. The money invested by the Korean government was provided by Japan and US as loans and grants. Compensation payment for colonial rule damages of Japan also inv
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
1. Lotte Mart’s Background
1.1 Background History & Development
Lotte Mart is one of the “BIG3” big-box retailers- together with E-Mart, and Homeplus- in Korea, and is currently expanding its stores to other neighboring countries. The lines of commodities sold in Lotte Mart vary greatly from groceries, clothing, toys, to electronics and many others. Although Lotte Mart was a secondary
Dell, Inc.(NASDAQ: Dell / HKEX: 4331)
Founded at Austin, Texas, in November 4, 1984
Founder/CEO: Michael Dell
Products: PCs, Peripherals, Servers, Storage, Smartphones, etc.
Revenue: $61.49 billion(FY 2011), Net income: $2.63 Billion(FY 2011)
… into a broad range of new markets, including printers, handheld computers, storage, and networking gear. And it's swinging for the
1. Introduction of the Entire Project
Project purpose
We will take one step more in addition to analyzing the financial status of each company, and make suggestions at the companies’ point of view, and strategies for each country’s market. Thus, further realistic implications and practical applications to the real market will be suggested after the three kinds of analyses are done.
Especi
What is Xen, XenSource?
XenSource is a software start-up in the virtualization space offering proprietary software based on open source, Working closely with OEMs(Original Equipment Manufacturers) and VARs(Value Added Resellers) and Relying on partners meant engaging with the biggest players in the software and hardware.
Background
Industrial background
-Virtual Machines
Virtualization
1.GNB English Academy
Children English Academy was founded in 2000,
training focused on ‘Speaking’ throungh based on the ‘Method of Thought Unit Learning’
Method of Thought Unit Learning
- 생각단위로 나눈 마디 말들을 조합하여 한 문장을 완성하는 방식
- 문장을 마디 말로 분리 / 조합을 통하여 듣기, 읽기, 말하기, 쓰기연습