marketing
Every company imitates same strategy
THE FACE SHOP
SKIN FOOD
ETUDE HOUSE
…
‘Me-too’ Marketing
Imitating name, design and function
of product that succeed in the market
Expands market size
→ Profitable for customer and company
WHY MISSHA? I’M MISSHA
‘Me-too’ Marketing
Concept : reasonable price & high quality
Same or better qual
1) ETUDE HOUSE ?
ETUDE 는 쇼팽의 아름다운 연습곡이라는 의미의 프랑스어이다.
자신의 밝고 행복한 삶을 위해 늘 새로운 것에 도전하고 끊임없이 변화를 시도하는 우리 시대의 당차고 적극적인 젊은 여성의 모습을 담고 있다.
에뛰드는 아모레 퍼시픽의 자회사인 주식회사 에뛰드의 화장품 브랜드로 대
market share.
Segment market
according to :
Gender
Income
Social Class
Life style
Personality
Loyalty
Media & Shopping habits
Overall
Female
Interest on design and stylish life style
Willing to pay for displaying products
Strong loyalty
Buy things to show the source of pride
Separately
Upper social class
Enough income to pay expensive house dec
house development. First, the red ginseng business will use 'Jeong-Gwan-Jang' as a brand image to increase profit. By taking care of the idle assets in the company and using them for rental and lease purposes to further develop it as a high value-added asset, and endeavoring to research and develop in the bio-industry along with in-house development.
2.2 Global Market Expansion Strategy
house. Because her house is so old and the sun doesn’t stream into the room, the wall is covered with mold. She said “Because of mold, children suffer from asthma and rhinitis.” Especially one of her children always scratches himself because of Atopy. After using the service, she feels better and her child suffers less atopy. She also said “Actually I was concerned about the expensive cos
market like well-being trend, consumer wants, and product differentiation. Existence of o'sulloc tea house gave an exclamation of joy for us who are used to go to a coffee shop for drinking a tea. The whole group members was in agreement on marketing case of o'sulloc tea house which has the definite brand concept and finally , we formed a conclusion that o'sulloc tea house is qualified for reposi
“ House of good yeast and good wine”
Major Producers of
Traditional Alcohol
Beverages in Korea
Established in 1983.
Main Product ;
Baekseju to Makgeolli.
Marketing strategies are focused on Makgeolli
Competitors’
marketing activities
& Ambiguous positioning
Alcohol Market
Low degree
liquor market
is growing
Makgeolli Market
Dramatically
Increased
D
House of good yeast and good wine”, was established in 1983 and has been one of Korea’s major producers of traditional alcohol beverages. Although 백세주 had been their main product for a long time, now 막걸리 is emerging as their focus item due to the recent trends among young people. Domestic 막걸리 market grew by 60% between 2009 and 2010. Brewers offer a wide selection of 막걸
Why we choose this
The world biggest coffee brand Starbucks
The PNU student-friendly brand ‘Coffee in Village’
Both are familiar with us
But lots of differences between them. What is it?
Domestic Coffee Market
Dong Suh food company has launched
'Maxwell House’.
This had dominated the domestic market.
(1970~1989)
The ground coffee market was f
household products.
Whole Foods’ store operations are run with the support of regional distribution centers, bake house facilities, commissary kitchens, seafood-processing facilities, produce procurement centers, a national meat purchasing office and a specialty coffee procurement and roasting operation.
Trademarks owned by the Company or its subsidiaries include: Whole Foods Market,”