3C ANALYSIS
CONSUMER
한국의 문화·정서는 ‘게임기’에 대해 부정적
높은 교육열로 인해 타 국가에서는 적극적인 소비계층인 청소년들의 시장 잠재력이 극히 작음
한국의 평균소득수준에서 PS2의 가격, 정품 타이틀의 가격은 아직까지 높은 편
게임 소비층의 경우 상호 소통적인 Network Online-PC게임에
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
difficult to buy unknown product. New competitors like MS, ReplayTV were watching for an opportunity to penetrate the market withsimilar products. And Tivo’s ad skip function could cause trouble with networks and advertisers. It was urged that Tivo should preoccupy the leader’s position by enhancing accessibility to consumers and should build new relationship with media and advertisers.
Analysis: Internal and External Environments
a) Internal Environment: Google’s SWOT analysis
Strengths :
Google’s innovations in search technology paved its way to the world’s leading search engine. Clear and simple interface not only allows instant page loading, but also places ads only relevant to the contents of sites shown. Lastly, but most importantly, Google analyzes the relationsh
South Korean Multinational automaker
The world’s 4th largest
Automobile manufacturer
Fastest growing automaker
Selling vehicles in 193 countries
Various production, sales and service base all over the world
Realization of possibilities
United sense of responsibility
Respect for mankind
bring a new perspective to automobiles
2) innovate mobility solut
Network.
3)2000’s~Now : Prosperity of PROSPECS
-After second crisis, PROSPECS was successful in recovering.
-Create brand “W”.
-Has been awarded design prize, popularity prize, advertising prize and
many other sector.
1. Analysis of the External Environment
Despite economic depression,
domestic walking shoes market is expanding
Competition among sports brands and market
ntroduction
Communication Management : A change in management paradigm
SNS is a platform to build social networks or social relations among people who share interests, activities, backgrounds, or real life connections.
New Trends of Enterprise SNS
Enterprise SNS Market is
still at an early stage.
Positive perception of SNS already has been high overseas.
Analysis using Po
Ⅰ. Background of Selecting Cannon
1. Market analysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
기록 (경쟁사에 비해 월등한 기량)
- 1999년 대비 영업 이익이 23%로 성장 (에릭슨 :5~6% 모토로라 7~8%)
- 50개가 넘는 Operator에게 물건을 판매함으로서 GPRS시장에서 지배적인 위치를 차지
② Nokia Networks
- Nokia Networks 는 Wireless 설비 시장의 2%점유에 불과.
- 1999년 wireless 하부구조 구축 계약의 13%를 차지
Fruit taste
-Clean and pure taste
Water
-thirst quench
-clean taste
carbonated drink
-Stimulative and
strong taste
Analysis of 3P
Product
Fruit juice beverage containing less than 5% of fruit juice
Water Replacement effect
Price
Higher price than carbonated drink
Lower price than sport drink
Place
Lack of sales network
Don’t sale through vending machine