Cost leardership:
Low price strategy
Differentiator:
Emphasis simplicity and ease of use
Redefine definition of gaming
Focus on Family friendly entertainment
2. NC Soft
1) History
NC Soft is an online computer game company that founded in March 1997 by T.J. Kim, a business software developer and author of the Korean word processor Hangul. In September 1998, NC Soft launched its first and most popular game, Lineage. Lineage was the first MMORPG to exceed the record of 100,000 concurrent users for the first time in Korea. The success of this game help
Game industry
Foreign country entry in the beginning (Age 13)
Proficient in singing
Living with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chinese style group, member name
Year 2005, active part as Tohoshinki
Japanese market conce
II. Industry Analysis & Company Analysis
1. Industry Analysis – Casino Industry
Today, casino is not just gaming. Gambling is a business, a very big business. To access to casino in business term and to analyze finance information and tendency of them, we need to know about casino industry first.
1) Concept of casino
Casino is a kind of game to win or lose money using something va
games and the satisfaction derived from playing them. This chapter presents an overview of games and gambling because they play an important role in generating revenues around the world.
Entertainment refers to live and mediated performance experiences such as a concert, dance, or drama, including the pleasure received from viewing comedy or magic
Recreation consists of activities or experience
2010.5.4 - National Hardware Show
(about 50.000 people participated in )
2010.5.12 – Light fair International 2010
(About 20.000 people participated in)
2010.5. 13- Car care world expo
(About 10.000 people participated in)
2010.6.9 - International communications industries association (Over 32.000 people will participate in)
2010.10.12 - Specialty graphics annual natio
1 Introduction
We're used to take a break or go somewhere for rest. But in Korea, the "leisure" wasn't usual concept for Koreans. Before 70's, we were too busy to have leisure time. But we held the Asian Games in 1986 and Olympic Games in 1988. After that, Leisure became popular and the demand of leisure made a huge increase. And also the law of travel restriction was removed. And increasing dem
1. NEXON Introduction
1) Vision
NEXON, with its expertise in developing, publishing, and servicing online games, strives to push the quality of the contents to the next level, realizing the dreams of the customers and employees of NEXON
2. Environmental Analysis
Netmarble
1. Game site rank NO.1
2. Gamemarket Share:
27.96%
3. Page View: 11,201,35
Foreign Market (Japan, China)
Character Item Industry
(손오공 동아연필 국제상사 etc.)
Mobile Game Market
Answer No.2
“Sustainable upgrade”
E.g This game succeed to “Kart Rider” so anyone who enjoyed “Kart Rider” would be interested in this upgraded game.
* 연혁
도입기(97)
1997.12 Microsoft Solution Partner(First in Asia)
1997.12 Korea Technology Credit Guarantee에 신기술 우수업체 선정
1997.03 Ncsoft 설립
성장기(98~01)
2000. 07 “Taiwan, Gamania 리니지 개통
2000. 07 NCsoft KOSDAQ 등록
1999. 12 ’99 ‘Chollian Contents Award’에서 MMORPG “Lineage” 대상
1998. 12 ’98 ‘The Korea Game