beginning of formalization stage. different unofficial status make a mass in the business process and communication so they need a standardization and formalization. First model in the LG chemical has a only growth goal and mostly informal some procedures but they need a adjustment and addition of internal system LG chemical business expansion in China to be a this model.
Hyun-jung was appointed as a new model to target the Asian market
3-3. 4P Strategy
2) Place
(2) When they began entering chinese market, they operated 'test shop' to understand the market situation.
(3) As a result, they knew they should enter department stores or shopping centers than road shops. Because Chinese women prefer shopping at the department store or shopping centers.
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is
Name : Erard Hendrik Hofstede
(born 3 October 1928, Haarlem)
Experience :
He is a influential Dutch organizational sociologist who studied the interactions between national cultures and organizational cultures.
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different models, making Mexico one of the most varied and fulfilled automotive markets in the world. While Lancia and Lexus are due to arrive in 2009, the only missing "mainstream" makers, Citroën and Kia, have given no official advice, although the latter has commented so in the past.
In Mexico City the "Hoy no circula" ("Today you can't drive") program is implemented. Every vehicle has a
Establishment of SEZ : encourage export, but small scale
Guangdong and Fujian province close to Hong Kong
Implement of exporting-process
Manhattan SEZ is closed to
Ho Chi Minh City that have transportation infrastructure
Phnom Penh SEZ is located in capital city
Favorable conditions to export
What is EP zone?
= Export-processing Zone.
1> Free import. Ex. Equ
region, dominant commercial market much floating population and online system (support exceptional places)
③ Socio-cultural variables: Consumption pattern (emotional consumption culture →rational consumption culture) from shrinking mind derived from the recession.
(2) Target
① Age: Women in late teens to early thirties
② Geographical Location: Major commercial market place in a bi
Formation of APEC – Asia-Pacific Economic Cooperation(1989)
↓
ASEAN’s integration to APEC was opposed by former Malaysian Prime Minister Dr. Mahathir bin Mohamad who proposed the EAEG – East Asia Economic Group(1990) (later named EAEC – East Asia Economic Caucus) which excluded the US
differences between nations lie in the different ways in which they are imagined.
앤더슨은 민족들 간의 차이는 그것이 상상되는 방식의 차이에서 비롯된다고 주장한다.
Or, as Enoch Powell put it, "the life of nations no less than that of men is lived largely in the imagination."
혹은 대영 제국의 애국자 파웰의 말대로 “민족의 삶은 인간의
Did SK-II have the potential to develop into a major global brand? If so, which markets were the most important to enter now? And how should this be implemented in P&G’s newly reorganized global operations?
P&G Japan이 개발한 SK-II 라는 premium cosmetic brand가 global product로 출시하기에 적합한 제품인가의 여부를 분석하고, 가능하다면 어떤 시장을 target