1. Introduction
i. Exordium
This group project is about the study about one company is related with culture or tourism industry. We select IBIS hotel as a subject of our group project. First, we look into the basic information about IBIS hotel. And rest of our study are done by using a comparative study between IBIS hotel, Seoul Royal hotle and Sejong hotel, SWOT analysis and investigate market
Hwaseung was an OEM partner of Nike and Reebok in the 80’s until Nike went independent to Nike Korea. Lecaf is a subsidiary of Hwaseng and was first launched as a mean to rival Nike Korea. Lecaf produces quality sportswear products that brought the company up to one of the best 10 Korean corporations. Lecaf was a relatively popular brand before the foreign brand trend kicked in. Although the co
designer. Based on the design marketing, KIA aims to be world 5 motors production company and tries to be competent in price, quality and technology. Also, it is planning measures for the follower such as Chinese companies and putting spurs to structure global management system.
KIA produces many high quality cars in relatively low prices. Our team thought that KIA motors are doing well in dome
(2) Aggressiveness/Achievement
Apple set aggressive goals and drive themselves hard to achieve them. Apple recognize that this is a unique time, when their products will change the way people work and live. It is an adventure, and Apple are in it together.
(3) Positive Social Contribution
Apple build products that extend human capability, freeing people from drudgery and helping them a
- Marijuana consists of the dried and crushed leaves and flowering tops of the hemp plant, Cannabis sativa. It is most often smoked, but it may be chewed, prepared as a tea, or eaten in baked goods.
- At first, it was marketed by several drug companies as a treatment for rheumatism, gout, depression, cholera, and neuralgia. It was also smoked for pleasure.
- Psychological effec
③ Family Owned Company
In-N-Out Burger is a private, family-run, non-franchised company. Rich Snyder maintained his family's opposition to franchising. While McDonald's, which began the same year as In-N-Out, decided to franchise in 1954, the Snyders, though inundated with franchise inquiries, remained firm. They thought franchising would cause them to lose control of In-N-Out Burger an
mind. It is apparent that people’s perspective toward alcohol is changing into negative side. Other than alcohol which is traditionally thought to be a negative factor for health, well-being trend is spreading rapidly and more people are quiting alcohol for their health.
To overcome this pressure and crisis, Heineken has offered, as part of a coalition of major alcohol beverage companies, a pa
Date: 2010/05/06 Thursday 3~4 p.m.
Time for observation : 1 hour
Details of atmosphere: Few customers, quiet and clean atmosphere, staffs already cleaned the store but were still cleaning again because they were not busy.
Number of working staffs: 4, not everyone was working
Number of visitors: about 50 people
Non-probability Samples
Convenience Samples
Subjects: Korea Univ. students
designed to keep their facilities First-Guest-Fresh. With Ecolab, you get the right products, systems, training aids and service to help in areas most critical to an operation's success: guest satisfaction, operational efficiency, employee safety and food safety. In addition, Ecolab helps its hospitality customers keep their operation running smoothly with regular visits from Ecolab representativ
Description
Under the situation which more and more Korean people consider that breakfast is important, McDonald launched new menus, McMorning, in 2007 to target a niche market. This market indicates a market for those who don’t have breakfast. McMorning set sells after opening a store until 11a.m. Some chains which run 24hours sell this menu from 4a.m to 11a.m.
‘English mac muffin se