Industry outline
Television providing programs and channels delivered by satellite
Broadcasting received by satellite dish and set-top box
Skylife can provide more channels than terrestrial and cableTV, also can serve wide areas where are not served by competitors
Market foreclosure
Market Foreclosure : an examination of media markets shows that integrated operators are likely exclude riv
#2.
These are our Table of contents, First we’ll gonna tell you what we presented last presentation And Second, we’ll gonna move on to characteristics of Sports programming.
And We analyzed the programming strategy, according to broad definition of programming.
Last time, you guys may not remember, we talked about two sports programchannels kbs n sports and sbs espn.
These are two
Blocking Strategy
Use highlight to make
Anchoring effect on prime time
Mom & kids :: for Kids
Champ best :: for Children
Champ Family :: for Family
Champ night :: for Adolescents & mania
Rating of main target audience (4-14 years old) increased
approximately 33%
then before vacation
Interestingly,
Rating of 30-40 years old
Women
Increased approximately 57%
on AM bef
program budget system which is focus on program since 2008. By implementing program budget system, each department could secure their own autonomy of budget organization and execution. Also they could organizing the budget and attaching the purpose which is focus on program.
Furthermore, It enables effective following-up control which is basis for performance evaluation of the program by sugges
1. Newspaper
Hypothesis 1
One will select a certain media,
depending on one’s previous political tendency.
->Selective Exposure
Hypothesis 2
Does selection of certain media can have
effects of one’s retention of the message?
->Selective Retention
Channel!
Support BETTER BUSINESS DECISION MAKING.
Big Data
As an input,
New circumstances called Big data will bring new opportunity& competitive advantage to firms via BI.
As development of BI,
BI can include unstructured& real time datum
Next-Generation Analytics
-subset of BI based on statistics, prediction, and optimization in advanced way.
What is Big
Generation, had to spend 7 years to have all the training programs, and to eventually become a top star.
The process of SM in entertainment industry is well defined as the basic value chain model of manufacturing. There are usually five categories; R&D, Supply, Production, Distribution and marketing. SM engages in R&D as producing new conceptual development, and other cooperation with composers
programs. They also felt that the company should more focus on celebrating achievements and reinvigorating fun in the workplace.
Career Development
The workers were generally satisfied with the appraisal process and the two-way communication. They were less satisfied with opportunities gained from the appraisal process for development and regular follow-up to check progress towards goal achie
channel dimension, in 2000s, mainly used PC, and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
Abc – From 2005, abc broadcasting company initially sold broadcasting through itunes Among US major
다원화된 평생교육의 여러 분야들은 교육방송의 프로그램 편성에도 적절한 비중으로 반영되어야 한다. 우선 민주적 시민 의식 함양을 위한 평생교육 분야는 서구 사회의 경우 교육뿐만 아니라 교육방송의 중심 되는 이념으로 자리잡고 있다. 영국의 BBC2의 교육방송의 모토가 민주주의와 교육이며, 프