market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we will talk about the Japanese market as a whole cultural risk, country risk, and currency risk. And in the later half; we will analysis the cosmetics market in Japan, and describe our company’s market strategy. After that, we will predict future prospects of our company.
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Abstract
Due to the rapid development of internet society, Korean society in economic, cultural, social aspects is influenced by internet, instead of former mainstream media. The internet utilization on politics, however, was trivial. Despite its underdevelopment of internet usage on politics, with world trends of expansion of internet use, South Korea’s internet society on politics started t
①The textbook deals all language skills introducing various texts including cultural information.
In Chapter 4, the main topic is Dol party, the first birthday celebrated in Korea. It covers Koreanculture, so it is suitable for the course goals as well as the communication skills.
② Since the students needs and interests are different, the textbook can’t cover all although it has lots of
culture is becoming hot issue in international society. Although it’s not major break out debut. People in many country around world isstarting to pay attention to this new culture wave in to their mp3 player, dvd playerand their television. They might not understand korean language in 100% but this new trend has something that appeals people in the world.Some countries already started to make
Ⅰ. Introduction
What are you usually doing when you have break time? Almost everyone might answer to go movie, musical or listen to music. It is all related to cultural things. For example, according to Korean movie statistic, last third-quarter moviegoers found a total of 51,330,000 people. It is the best record on third-quarter period. Like this, culture is getting essential in our lives.
Korean population is one-sixth of U.S population. but Louis Vuitton sales in korea is even 65 percent of the United States.
3. Why Koreans enthusiasm for Louis Vuitton
① There is no regular promotions.
customers do not have to worry about depreciation.
② The brand's tradition, image and star designer "Marc Jacobs"
In 1998, Louis Vuitton recruited Marc Jacobs. He was young but
It's a consumption form that happens
by the high classes. Even if products'
price goes high, the demands for them
does not drop but rise
For instance, when the economy is
week, the reason why demands for
them doesn't drop is some people
really need them but the others
purchase them as their boast of wealth.
If someone bought a particular product,
she had a delusion that she be
Korean Wave
The Korean Wave refers to spread of South KoreanCulture around the world.
Strengths
Unique charms of Korean celebrities
Refined music and fancy performance
Attractive characters and one-of-a-kind storytelling
Korean Wave ripple effect
Korean Wave has had a great ripple effect throughout the economy
The Korean wave is responsible for achieving over one bi
Introduing Makgeolli
Makgeolli is supposed to be the first alcohol in Korea. It is not known exactly when Korean start to make and drink alcohol. But people supposed that Makgeolli is the first Korean alcohol.
Makgeolli's color is usually white. Because It doesn't filtered rice. So comparing Makgeolli with other alcohol, it makes you feel full.
In the past, Usually Farmer drank Makgeolli. Farm