productlines from competing brands. Custom fitting had become very important as golf equipment companies expanded shaft flex options. TaylorMade, Callaway Golf, Ping Golf, and Nickent Glof all launched series of drivers that allowed golfers to install different shafts into the driver head to produce different launch characteristics.
Endorsements
Leading golf equipment companies had always st
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a productline of Cass red and cass ice light.
②Product p
소프트웨어가 설치된pc, 놀이기구 사용요금이 포함된 테마파크 입장권, 아침식사가 포함된 호텔숙박 패키지 등은 복수의 제품이나 서비스를 조합하여 판매 하는 예이다.
이 경우에는 각각의 제품을 별개로 구입하는 것보다 저렴하게 가격이 설정된다. 이를 옵션제품가격(optional-product price)전략이라
The Marketing Mix - ProductProduct is most important element. Product strategy is about the total decision making about product mix, productline, brand and package. Now, Ferrari is producing 5 models. Meanwhile other brands are focused on mass production and marketing, Ferrari is focusing on producing customized products to increase their car's value - giving them scarcity by limited sale.
Q1-a
Select a product category where most brands seem to be pretty much the same
Describe some ways to differentiate that offering
Bottled water
Reason We Chose ‘Bottled Water
Various Brands Exist
But We Buy the Cheapest!
How to Differentiate
Premium Trend
Develop the deeper productline
Add more benefits
E.g.. Awakening, refreshing, relaxing, slimming and etc.
Sele
3. Strategic Focus and Plan
Vision
Mission
Goal
The company wants to gain the reputation of representative Korea liquor. And their long term goal is that achieving the top 3 of Korea liquor industry
Nonfinancial goals
1. To make the brand power for customer
2. To make productline up which can satisfy customer needs
3. To magnify the
productline, Natura drove social responsibility to the core of its business.
Company Profile: Natura Cosmetics
2007 Sales: 3,072,700,000
Major Industry: Drugs, Cosmetics & Health Care
Sub Industry: Cosmetics & Toiletries
Country: BRAZIL
Employees: 5919
Financials
Total Revenue $883.07M
Net Income $146.68M
The grow of natural cosmetic products
Over the past five ye
products by their thickness. In this project, we are going to cover the KSD 막걸리 productlines.
The motivation behind our project is based on the current threat that KSD products are facing. KSD once had successfully expanded their customer group even to young generation. However, competitors started marketing activities while KSD’s strategies are also becoming ambiguous in positionin
No.1
Stock price : $6 (2003) -> $550 (2012)
Aggregate market valu : $18,295,1000,000
Reduce the Product Category 40 to only 4 : Computer
MP3
Cell Phone
I Pad
PDA is the representative product that Apple Inc. gave up
Instead of that, Apple Inc. focus on the 4 product category and has increased the productline (ex) MP3 – I Pod Classic
I Pod Touch
I Pod Mini
I Pod Shuffle
products
Goods : physical goods
Services : non-physical products
Goods / Service Continuum
1. Pure tangible good soap, toothpaste
2. Tangible good with accompanying services automobiles
3. Balanced restaurants patronized for food and service
4. Major services with minor goods airline services
5. Pure Service haircut, psychotherapy
기능적 상품(functional goods)
: 소비자의