(4) Business field
- Healing medicine, Sap, Raw material medicine, Eco-friendly product, Health care product, Reagent and diagnostic devices
(1) Phytoncide
- Phyton : ‘Plants’
- Cide : ‘Kill’
- Found in early 20C
1) Market Attractiveness Analysis
3. Suitability
① Suitability of firm's vision
a. Vision : “We are committed to human healthcare”
-> Suitable
②
1. 제품의 개념
* 제품의 개념( Kotler의 제품정의)
0 핵심제품(core product)
소비자가 그 제품으로부터 원하는 편익
0 유형제품(tangible product)
제품으로부터 추구하는 편익을 구체적인 물리적 속성(특성)들의 집합으로 유형화시킨 것
0 확장제품(augmented product) : 유형제품에 다양한 서비스들이 부
product range at regular intervals. The company's latest Blue Book for instance, showcases itslatest jewelry collections. It is also developing a niche productline of jewerly made from titanium. Tiffany also comes out with periodic collections to stimulate customer interest. The Plasma Picasso collection has, as its central attraction, items with more colored gemstones and gold. A broad range of
ProductLine)하는 수직적 다양화에 본격적으로 들어가 승용차 시장의 경쟁력을 확대하고 있다.
[ 2 ] 자동차 3사의 시장상황
자동차 시장은 판매자 중심에서 소비자 중심의 시장으로 변화되고 있다. 소비자들의 가치관이 변화하고, 의식수준이 다양해지므로 자동차 메이커들은 기업의 기업의 지속
the hook made of plastic is broken easily.
(why plastic? To reduce the cost)
However, it doesn’t happen in Japan
According to QC’s report
There’s a problem when workers are rotated.
- Don’t rotate : Learning curve
- Increase seat production line:
No reason to decrease
variation, quantity, or quality of products
supplied in terms of profit.
product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in t
line up. So they operated productline effectively. A fabricated airplane gone to the painting plant.
Finally, finished airplane take flying test. If they didn’t find defects, An airplane is transported to customer like the Korean Airline.
To add profit of company, Boeing offer related service to their customer. The related service is need to operated an airplane. For example, jet fuel,
01 Overview of Company
Founder : Samuel C. Johnson
Establish : 1886, Racine, Wisconsin.
Brand : 17 Categories
Country : 70 Countries
Employee : 12,000 employees
(중략)
03 Marketing Concept
Goals and usage situations
- Consumers have goal-derived and usage-specific categories in memory , therefore marketers can attempt to associate products with certain goals and usa
only medicine
drugstore < large hospital
Transactions with drugstores↓ hard to sell products
Temporary increase in sales due to swine flu
Gift sets
Sponsorship
⇒ Practical sales X, just for temporary period
Small market, low product awareness, limits of distribution
= Online sales promotions
Exhibitions and Expos
⇒ Fail to meet customers directly
1-1 Innovative Toy Inc.
Shanghai Innovative Toys Corporation
Business Type: Manufacturer
Year Established: 1982
Industry Focus: Toys, Ball
Products/Services: Gym balls, Hop balls, Full printing, Spray printing
Main Markets: North America
Other Markets: America, Europe
OEM Service: Yes
Legal Representative / CEO: Alex Tang
Number of Employees: 501 - 1000 People
Ann