1. Getting Started
Around the early 1990's, imported automobiles were difficult to spot in Korea parked around the bustling streets of big cities. These were the automobiles one could only dream of riding in, which gave a unique look and flavour one would only desire to taste. Now, after ten years, these automobiles can be seen quite frequently, and out of the imported automobiles the one t
(2) Product Mix Pricing Strategy
(3) Optional-product pricing Strategy
(4) Product bundle pricing Strategy
(5) Price-Adjustment Strategies
(2) Promotion In Korea
① Internet - internet banner on NAVER
② Partnership with Fashion Brand
④ Indirect advertisement in Korea
singer's M/V SG wanna be
⑤ 'iPod your Mercedes' (2008)
in Korea as well. We got interested in it and found out that New Balance products are distributed by E-land group in Korea. E-land group not only owns New Balance but also other numerous brands such as O.S.T, TEENIE WEENIE, DECO, HUNT, etc. We were astonished to find that innumerable brands belong to E-land group and got curious how they maintain so many brands and manage them financially.
work policy
-‘Quality before quantity’, ‘Leisure and distribution before income and development’
-Rural areas are offering the place for citizens to experience the relaxation and recuperation.
Purpose of study
Browsing the good cases
Comparing the Korea agriculture
tourism to other’s
Understanding of problems
▶ Find the solution
propose the supplement point
Korea
II. Situation Analysis _ Internal analysis
Current Goal & Objective
Current goal : To increase market share by selling new products ( light and fruits energy )
Current Objective : To achieve sales of 70 billion won in 2013
Analysis on current energy drink market
Functional beverage accounts for 11 % of domestic beverage market and Hot6ix is dominating 60% of market
Korea
Exchange rate means the purchasing power of currency a day and it is difficult to decide the exchange rate which is advantageous to one’s country due to the complicated relations of every country in the world. The exchange rate policy of Korea has changed variously since the Second World War.
4. 1. The fixed exchange rate system ( 1945. 10 ~ 1964. 5 )
A fixed exchange rate system i
II. Recent Situation of The Korean Economy
The Korea international trade had suffered much more than the Korean Financial Crisis with the IMF(1997 and 1998) than they had this year. With the constantly fluctuating prices and values for raw materials, exchange rates and the global financial crisis, it was an extremely difficult situation. A sudden rise in exchange rates cause losses in exchange
The Roles of Korea
1. The bridge between China and Japan
Before the forming of EAEC in the region, it is crucial for China and Japan to cooperate first. However it is also impossible for them to make their own voices all the time and insist their own taste on the process of cooperation in this current situation. That is way they are so crazy about making Korea stand for one of their side to
situation facing with the civic group’s accusations of high price, how could The North Face Korea manage this problem and make sure customers turn towards The North Face as they once had?
Industry
Outdoor Wear Market in Korea
The first outdoor market was introduced in 1970s representing outside activities such as climbing, camping, fishing. At this time, the notion of “outdoor” wa
Korea, toppling with a mere 3.0% market share as of 2009.
We would like to develop marketing strategies that address unique features of the Korean internet market in order to improve Google’s performance in Korea. In order to do so, we will analyze situational factors of Korean internet market, clarify Google Korea’s SWOT and re-define a broader group of target consumers. Finally, we will d