Introduction
We, Harmony Consulting Group, have started business in the field of Operations Management since 10 years ago. The ultimate mission of HCG is Delivering customer satisfaction. ”We care for our clients' business as our business”.
We are the trusted advisor to clients delivering customized services that solve their facing problems and create competitive advantage for winning the
1. Introduction
1) The reason why we select this topic
There was a hot issue which is related to Mrs. Kims euthanasia in korea 2009. It has been a hot topic not only in Korea but also in all over the world since long times ago. Yet there is only one case in korea about euthanasia but there are many cases in abroad focused on developed countries. Especially Dignitas, regarded as resort of
Stimulus driven attention
Attractive models
-Model’s gaze direction
Contrast/Color
-RED(representative color of SK-II)
& WHITE(model’s skin color)
Size
Stimulus driven attention
-Comparing with SK-II Wrinkle Specialist
Not attractive model,
but product
Surprising
or Novel stimulus
Stimulus driven attention
Arousing consumer’s
Specific de
jobs wants to do plastic surgery because he thinks he has too old face to pass the job-interview. But his wife, Lynette, don't want him to do plastic surgery. So she explains to him how dangerous the plastic surgery is and shows him a person who fails plastic surgery. But despite Susan's effort, his attitude does not change. Finally, by persuading and teaching, Susan makes Tom's attitude change.
What’s interactive ad?
1. Not Passive, ‘Active’
-> Communicate with consumers to promote
Products, brands, services.
2. Make consumers participate in Ad,
Not just watch
1. Need for closure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomp
(2) Social entrepreneur messages ¬ proposed activities
Our group proposed two activities to solve the local problems. Constructing cultural center and making a play ground as a shelter for children.
We thought there aren't many places and provided activities for children to spend time. So we suggest building a cultural center. It is a center for children's education & culture. Children wan
3. Agriculture
Finland's climate and soils make growing crops a particular challenge. The country lies between 60° and 70° north latitude - as far north as Alaska - and has severe winters and relatively short growing seasons that are sometimes interrupted by frosts. However, because the Gulf Stream and the North Atlantic Drift Current moderate the climate, Finland contains half of the world's
1. What did 'good price marketing' have any marketing technique?
Recently, the good price chicken was the part of the emotional marketing. This marketing technique made the use of consumers’ emotion. The price marketing is the one of the best method to attract consumer.
Especially, that more happen when the prices is unstable and Economical situation is depressed.
Because of this, Walmart h
활자매체의 발명 이후로 많은 매체의 변화가 있었다. 기업과 소비자의 마케팅 커뮤니케이션 역시 이러한 매체의 변화에 따라서 함께 변화해 왔다. 2010년 스마트 모바일 폰(Smart Mobile Phone)이 빠르게 대중에게 보급되기 시작했다. 이러한 스마트폰은 새로운 매체로서 기업과 소비자와의 커뮤니케이션의
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