Ⅰ. Introduction of our project
Our group choose airline industry among many other industry areas because our members thought that airlines industry would be going to be bigger and activated as the globalization is emphasized more and more these days. In addition, as the specialists of hospitality industry management we think that conducting the research on airline industry would be a great
attitude
bring away [물건·사상·인상]을 가지고 돌아오다 She brought away with a lot of presents
bring back ~을 기억나게 하다[상기시키다] The photographs brought back many pleasant memories
bring down ~을 줄이다[낮추다]We aim to bring down prices on all our computers
bring in (새 법을) 도입하다 They want to bring in a bill to limit arms exports.
bring
Advertisement
-An integrated brand of food business
-Mark: Honesty, Trust, Fresh, Purity
Theory
-Brand personality
-Brand image
-Perceiving through hearing-sound
-Celebrity advertising strategy
-The foundation of attitudes-emotion
-Contracting stimuli
-Cognition
01_ Concept & Introduce of CAFTA
· A multilateral free trade agreement
- Observed by the United States, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, and Nicaragua
· Expansion of the NAFTA
- To be a stop towards the FTAA concept.
· An economic success
- Goods & services move more freely
- Duties on most products have been waived
- Value added taxes have been
What is Student Course Evaluation?
Course evaluation
→a paper or electronic questionnaire, which requires a written or selected response answer to a series of questions in order to evaluate the instruction of a given course
→ the content and the strategy of the class
→ the attitude
→ the preparation
→ understanding of the students
→ assignment
→ classroom settings
He has a lot of occupations like these. He looks very wealthy doesn’t he? However, he wasn’t rich. Wasn’t he a good author? No, he was a great author.
All of you may be once heard of his work, moby-dick. Today, when we talk about the american literature, we couldn’t ignore the influence of his work. His works have a great power. For example, Everybody knows the starbucks, right? In moby-
◈ Creative Strategies
There are several strategies for a creative advertisement. Based on these strategies we learned in class, we will talk about how we think the ad of “Daenggi Meori” is creative and great.
① Logic behind the message
To be a creative ad, it has to have the logic behind its message. Since “Daenggi Meori” has an abundant ingredient of medicinal herbs like ginseng o
new approaches.
The advertising charges are too expensive. Therefore, we have to protect our advertisers’ money and increase the impact and effectiveness.
The advent of PPL and Virtual Ads
Lots of advertisement agencies are using
these marketing for increasing the effects.
These two are good examples of targeting,
so they can easily evoke favorable attitudes and good sales.
Diversity and conflicts are an important issue in Organizational Behavior (OB). Before introducing our topic, we explain the definition of diversity, conflicts and background of our topic ‘Generation Conflicts’.
1. Definition of diversity
Diversity is mixture of differences between members with various values, belief, attitude who are distinguished by race, gender, age and so on. Then
level tell us that the international marriages not any longer confined to a small number 'special case'. The increase in multicultural families does not always contain the positive side. We need to think about the problems and the solutions due to the increase of the multicultural families. Finally we have to think about the attitudes to get fit to the Korean society's multicultural era.